HOW TO CHOOSE THE BEST SCENT

Omar Hamwi asks the chief of per­fume house Pen­haligon’s for some ex­pert ad­vice

T3 - - Style -

The art of se­lect­ing the right fra­grance for your per­sonal style, an event or out­fit can be tricky. In an age where you can find an­swers to al­most any­thing on­line, how to go about se­lect­ing a scent takes a lit­tle more than just a Google search. There’s a cer­tain in­tu­ition that comes with pick­ing a fra­grance and know­ing when to wear it.

This is the view of Lance Pat­ter­son, CEO of Per­fumers 1870, a brand col­lec­tive that man­ages lux­ury Bri­tish per­fume house Pen­haligon’s ( pen­haligons.com). To find out how the ex­perts do it, T3 asked Pat­ter­son how he goes about choos­ing the ideal fra­grance. “Buy­ing a fra­grance is all about in­stinct,” he says. “You will re­spond au­to­mat­i­cally to some­thing you are drawn to.”

But how can you test fra­grances cor­rectly to dis­cover their qual­i­ties, or to de­ter­mine how the scent might de­velop once it has set­tled on your skin? Pat­ter­son rec­om­mends a cou­ple of meth­ods to get this part right as you ex­plore. “En­sure your skin is mois­turised to make it last longer. Spray at a dis­tance – the skin should not be wet,” he ex­plains. “Don’t rub af­ter ap­ply­ing, as that can al­ter the fra­grance as it de­vel­ops on your skin.”

Ul­ti­mately, Pat­ter­son rec­om­mends pick­ing your fra­grance the same way you would an out­fit: “Think about how you want to feel, and what look you are go­ing for. Think of this fra­grance as the ul­ti­mate ac­ces­sory, that fin­ish­ing touch to an out­fit, like your cuff­links.”

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