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Apple Watch Series 4 From £399, apple.com/uk
This truly straddles the line between tech and fashion; it’s not just the bestlooking smartwatch, but its plethora of health and fitness features, plus strong app options, make it the most useful.
Samsung Galaxy Watch From £279, samsung.com
The best smartwatch for Android users brings a circular screen with great rotating bezel, and slick Tizen software that’s easy to use. It looks good too, and the battery life of up to six days is ace.
Tag Heuer Connected Modular 45 £1,950, tagheuer.com
This beauty, mimicking a traditional mechanical watch, ticks the luxury and heritage boxes. The Modular adds some welcome customisation to the smartwatch mix, too.
Skagen Falster 2 From £279, skagen.com
This is an excellent choice for thinner wrists, thanks to minimal looks and a modern slim strap style. Wear OS bring notifications, activity tracking, Google Assistant, and more smarts.