Home for the hol­i­days

Grand Falls-Wind­sor en­trepreneurs set up shop in home town

The Central Voice - - Front Page - BY THOM BARKER

Two St. John’s on­line en­trepreneurs are com­ing home to try their hand tem­po­rar­ily at a brick-and-mor­tar busi­ness.

Emily Evans and Lau­ren Saun­ders, who hail from Grand Falls-Wind­sor, are be­hind the cloth­ing brand The Shop, Salt. The brand logo uses the alchemy sym­bol for Earth, which looks like an up­side down A, in place of the A in Salt. The brand name is a ref­er­ence to the phrase “salt of the Earth,” mean­ing peo­ple who are au­then­tic and good­na­tured, their mar­ket­ing ma­te­rial says.

Evans and Saun­ders, life­long friends, started the busi­ness about a year-and-a-half ago with a sim­ple grey sweat­shirt em­bla­zoned with the sim­ple Salt logo. It quickly took off through word of mouth.

“In­sta­gram in par­tic­u­lar has been a great way to share our prod­ucts,” said Evans. “It was ex­tremely im­por­tant par­tic­u­larly be­fore we had our web­site, as a way to show­case who we were.”

The tem­po­rary phys­i­cal lo­ca­tion launched Nov. 17 on Hardy Ave. in Grand Falls-Wind­sor and will re­main open un­til Dec. 23, or un­til stock runs out.

The women say it is a good test for a po­ten­tial per­ma­nent space, which is def­i­nitely part of the long-term plan, they said, but not on the im­me­di­ate hori­zon.

“We don’t feel any pres­sure to ob­tain a per­ma­nent phys­i­cal space at this time,” Saun­ders said. “This op­por­tu­nity just pre­sented it­self, and we thought it would be a great ex­pe­ri­ence.”

The duo shared a love of art, fash­ion and de­sign and dreamed of be­ing in busi­ness to­gether since they were teens, but said they “chick­ened out” af­ter high school and pur­sued sep­a­rate ca­reers. Those ca­reers did set them up for their new ven­ture, how­ever. Evans be­came a pho­tog­ra­pher while Saun­ders went into dig­i­tal mar­ket­ing.

They both still work full-time in those ca­reers, which presents its chal­lenges

“The hard­est part for us is man­ag­ing our time,” Evans said. “It can be chal­leng­ing to find the time to build the busi­ness.”

It is well worth it, though.

“The most re­ward­ing part is be­ing able to work on this out­ra­geously fun project to­gether,” Saun­ders said. “We are al­ways hav­ing so much fun, com­ing up with new ideas and cre­ations. For two life­long friends, we feel in­cred­i­bly lucky.”

Mer­chan­dise in the store in­cludes their stan­dard line plus a few new items for win­ter, and some­thing they are keep­ing un­der their hats for the time be­ing.

“We just re­leased a beau­ti­ful new Cana­dian-made toque,” Evans said. “We also just had a full line come out last month that in­cluded new leg­gings and jack­ets.

“How­ever, we will have one more sur­prise be­fore Christ­mas.”


Emily Evans and Lau­ren Saun­ders, who hail from Grand Falls-Wind­sor, are be­hind the cloth­ing brand The Shop, Salt.

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