Time for a change
Jay Aaron Roy enjoys marvelous times in his comic book store
LOWER SACKVILLE, N.S. — After five years, entrepreneur Jay Aaron Roy, creator and owner of Cape & Cowl Comics & Collectibles (C & C) in Lower Sackville, N.S. has moved his store to a larger location. Asked for the secrets of his success, Roy reveals the store’s top 10 superpowers in a recent telephone interview. “My store is a catchall.” While the superhero/comic book theme is splashed over every nook and cranny of the freshly painted Cape & Cowl store, customers can also find graphic novels, board games, card games, gaming needs, books for all ages, toys, collectibles, jewellery, household accessories, original art and textiles. Truly, something for everyone. “I know this community,” he said. Roy is from Fall River and lived his life in the area. Friends from his many networks support, talk about and visit the store. “I have cool things in my store!” C & C is where to find a POP! Sophia from Golden Girls, a handmade baby Yoda hat, Pokémon cards, a Bob Ross action figure, the Cat Lady game, superhero pillows, and much more. “Comic books and collecting are popular right now,” he said. With so many Marvel movies and the resurgence of Dungeons and Dragons (D & D) in popular culture, says Roy, his store is busier, and he sees many new faces. “My age group is having kids.” Aaron says today’s parents are eager to introduce the toys and games they played with in the 1980s to their children. As a result, notes Roy, some publishers have come back with a
new look in comic books like Sheera and Rainbow Brite. Roy says he gets lots of families coming into the store. “The store is a community hub.” Part of Roy's vision was a comic bookstore with doors wide open to the community, where people are welcome to visit, chat, play a game or hang out. Roy and friends bring loads of experience to the store and spend the time it takes to ensure a happy customer experience. “We have kid-friendly stuff shelved at their level,” he said, adding kids love all the toys, but parents want to encourage reading, so Roy says he assures the books are at kids' eye-level. Favourites with this age group are comic books featuring The Hulk, Spider-Man and Scooby-Doo. Roy offers an ample drop-in space named in memory of his friend, Leighann Wichman. Roy writes on the C & C website that Wichman was passionate about “helping youth find their geek pride, gender expression, and voice.” Like Wichman, Roy says he believes youth – especially rainbow youth - need a space to be “their authentic self.” The space is “bully-proof,” which is especially important for kids and youth marginalized by their peers and society due to their looks, for example, and/or beliefs. The room offers free-play, video game systems and materials for reading, drawing or playing a game. Moreover, Roy has two private offices at the store, both used by mental health professionals to deliver services to youth. See details in store. There is also space for events. Cape & Cowl hosts birthday parties (up to 10 kids), fundraisers, and free game nights for youth and adults. Some non-profits, Autism Nova Scotia, for example, run weekly Dungeons and Dragons events – one for youth, one for adults. Roy explains that D & D is a very popular game that anyone can play. There are adventures and challenges encouraging discussion and team building. “It's a game where everyone,” adds Roy, “gets a say.” Visit Cape & Cowl at their new location 622 Sackville Dr. or call 902-252-3452.
The new location of the Cape & Cowl & collectables is 622 Sackville Dr. Operator Jay Aaron Roy enjoys showing off some of the store’s items that are popular with all ages.