Rugged ter­rain

Tabrizi Rugs has had you (and your floor) cov­ered for 30 years.

The Coast - Homes Halifax - - Style - BY RE­BECCA DING­WELL

“T his is the trendy stuff to­day,” says Ja­far Tabrizi, ges­tur­ing to a grey and white rug in his shop, Tabrizi Rugs, on the Bed­ford High­way. “This is silky ma­te­rial—look at that. Feel it.”

It’s one of many hang­ing up on the walls, while plenty more are stacked on the floor. Some are ma­chine-made, oth­ers are crafted by hand, which Tabrizi him­self prefers. All the colours and pat­terns are mes­mer­iz­ing, so if you don’t pay at­ten­tion you’ll al­most cer­tainly walk right into one of the stacks.

Tabrizi Rugs started off as a fam­ily busi­ness in Iran back in 1927. “I grew up with it,” says Tabrizi, who left his home coun­try for Toronto when he was a teenager. He came alone, but he brought his de­sire to do busi­ness and his in­sti­tu­tional knowl­edge with him. As a re­sult, he started a Canada-based ver­sion of Tabrizi Rugs. That was 30 years ago.

“We just did road­shows twice a year,” says Tabrizi. “When I was in Hal­i­fax, I re­ally, re­ally liked it. I loved it here.”

It was only a mat­ter of time be­fore Tabrizi made the move to Nova Sco­tia. He started a mostly whole­sale ven­ture in Burn­side and later started look­ing for a store­front. Tabrizi’s first choices were down­town Hal­i­fax or Quin­pool Road, but he re­al­ized those lo­ca­tions didn’t make sense.

“Cus­tomers—they come in, they want to stay for an hour. Some­times two hours. So we re­ally needed a place with lots of park­ing,” he ex­plains.

While many other busi­nesses have come and gone along this par­tic­u­lar stretch of the Bed­ford High­way, Tabrizi Rugs has been a con­stant since 1992. “We keep grow­ing and grow­ing,” says Tabrizi. “I keep knock­ing down the walls for the next unit, and the next unit.”

If the last­ing power of his busi­ness is any in­di­ca­tion, shop­pers aren’t scared away by the prices. Not only does Tabrizi say he has reg­u­lar clients, but he claims peo­ple travel from all over the Mar­itimes to visit the shop. “We are not cheap,” he ad­mits. While Tabrizi shows off pieces that go for around $150, he also has rugs that cost thou­sands—such as the one in his of­fice. But there are good rea­sons for that. “Tabrizi’s known for qual­ity,” in part be­cause he goes di­rectly to the source him­self.

“No mat­ter what kind of rug it is, it has to be my stan­dard. It has to,” he says. “You buy my 30 years of ex­pe­ri­ence when you buy a rug from me.”

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