Flower Child is ready to bloom

Durable, ver­sa­tile, fash­ion­able kids cloth­ing is headed down­town

The Coast - - SHOPTALK -

When Char­lotte Pierce had her first son, she couldn’t find the clas­sic, qual­ity cloth­ing she wanted to dress him in any­where in Hal­i­fax. She wound up shop­ping on­line, fall­ing in love with Euro­pean brands and when baby num­ber two ar­rived, watch­ing him put his brother’s hand-me-downs to work. That planted the seed for Flower Child, a chil­dren’s bou­tique that Pierce—the aes­thete and owner of vet­eran busi­ness The Flower Shop (1705 Bar­ring­ton Street)—will open this month, just around the cor­ner at 5189 Prince Street.

“I did a good test run, a lot of these brands have made it through both my kids,” she says. “I want to sell stuff I re­ally love. You have to truly be­lieve what you’re sell­ing is awe­some and be­cause I’ve been able to test out these lines I feel so strongly about them.” With a de­sire to give Hal­i­fax more op­tions when it came to ver­sa­tile, hardy, hand­made cloth­ing for lit­tle ones, and an op­por­tu­nity a stone’s throw from her shop, Pierce and her hus­band went hard demo­ing and reno­ing the space, trans­form­ing what was once Rock Candy Bou­tique into a brighter, lighter lo­ca­tion with an old-fash­ioned store­front.

She’s also en­listed the re­tail and fash­ion­buy­ing ex­per­tise of her child­hood best friend Liz Cul­jack-Traf­ford, who’ll serve as stu­dio man­ager. “We spent our younger years dress­ing up so it’s been fun pick­ing lines to­gether. I know that the right staff is ev­ery­thing,” she says, cred­it­ing her Flower Shop crew as the rea­son she can “even en­ter­tain the idea of open­ing an­other small busi­ness.”

Flower Child will boast col­lec­tions like bon­net-maker Briar Hand­made, Misha and Puff knitwear, An­gu­lus shoes from Den­mark and lo­cal de­signs from Thief & Ban­dit, as well as bed­ding from Camomile Lon­don. Pierce says the store will also of­fer on­line shop­ping, gift reg­istries and will serve as a venue for baby show­ers.

“Once you en­ter the en­trepreneurial world you feel your sense of your roots so much stronger. There’s this duty to make the city great,” says Pierce. “Be­cause I’ve gone through six years of The Flower Shop, I feel like if any­thing I’ve gained a bit of con­fi­dence in the re­tail world. So this risk, to me, is worth it to try.”

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