Lov­ing the lo­cal

COVID or not, Hal­i­fax is a great place to be at this time of year, and the Hot Sum­mer Guide will help you make the most of it. A let­ter from Edi­tor Kyle Shaw

The Coast - - HSG -

Hello and wel­come to The Coast’s 25th an­nual Hot Sum­mer Guide. If you are new to The Coast and/or the city— shout-out to At­lantic bub­ble vis­i­tors!—here’s the deal: The Coast is a small but mighty news­pa­per and web­site, and you will not find a me­dia or­ga­ni­za­tion on this planet that is more passionate about Hal­i­fax than we are. Un­til COVID-19 hit Nova Sco­tia in March, we spent nearly three decades putting out a weekly news­pa­per; now, with the pa­per on virus hia­tus, we are pub­lish­ing more sto­ries than ever on­line at the­coast.ca. But our won­der­ful Coast com­mu­nity has come to­gether to sup­port this print ver­sion of the Hot Sum­mer Guide, the hand­book to lo­cal fun we’ve pro­duced ev­ery year since 1996. We hope you like the HSG and Hal­i­fax.

If you are a reg­u­lar Coast reader, omigod this COVID, right? We’re back, but we’re not

back back yet. This Hot Sum­mer Guide is a spe­cial one-off print edi­tion. Your weekly Coast pa­per is still on hold, and will not be pub­lish­ing un­til the econ­omy has re­opened more strongly.

The coro­n­avirus pan­demic has wrought so much change, so quickly, it’s im­pos­si­ble to pre­dict what will hap­pen over the next few months. While the Hot Sum­mer Guide is prac­ti­cally an es­sen­tial ser­vice, it’s not a crys­tal ball. De­tails about what’s open and what’s closed might change, so it’s best to dou­ble-check right be­fore you go to avoid dis­ap­point­ment.

One pos­i­tive change COVID-19 cre­ated is that peo­ple are more con­sciously sup­port­ing their lo­cal economies. The Coast, a hy­per­local small busi­ness, has been a nat­u­ral and vo­cal ad­vo­cate for every­thing lo­cal since its found­ing in 1993. But now, with the whole idea of in­ter­na­tional trade at risk from COVID, even Nova Sco­tia premier Stephen Mc­Neil is preach­ing the mes­sage: "Think lo­cal, buy lo­cal, sup­port lo­cal."

This spirit of com­mu­nity col­lab­o­ra­tion is pow­er­ing the Hot Sum­mer Guide. A chance en­counter with lo­cal brand­ing agency Tram­po­line led to talk about how awe­some it would be to bring out a print Coast. Tram­po­line ral­lied a team of lo­cal or­ga­ni­za­tions to pay for a crit­i­cal mass of ad­ver­tis­ing, and look what hap­pened—now you’re read­ing the HSG!

Con­sider this a vic­tory of the lo­cal over the coro­n­avirus, and over a trend the virus ex­ac­er­bated. Ad­ver­tis­ing is news­pa­pers’ lifeblood; the global com­pa­nies Google (owner of YouTube) and Face­book (In­sta­gram) are vam­pires, mak­ing bil­lions from their ad­ver­tis­ing du­op­oly. COVID lock­downs make peo­ple live on­line more, play­ing into the hands of Face­book and Google. You can fight back by us­ing the HSG for what it’s de­signed to do—help­ing you make the most of what the city has to of­fer. Be aware of COVID, but not pan­icked by it, so you can safely get out and ap­pre­ci­ate the Hal­i­fax sum­mer in real life. Mask lo­cal, san­i­tize lo­cal, dis­tance lo­cal, en­joy lo­cal.

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