A Kelowna entrepreneur is banking on customers wanting to pay with the new Flashcoin digital currency.
Brandi Knezevich owns and operates two businesses.
Eyes on You on Kelowna’s Lawrence Avenue is a salon specializing in eyelashes, hair extensions, permanent make-up and waxing.
As the name indicates, Van Isl Apparel is Knezevich’s line of casual clothing for men and women flaunting the Vancouver Island lifestyle.
Most sales are made at VanIslApparel, but items are also for sale at Eyes on You.
With the Flash app, shoppers can load an online wallet and pay in a flash at stores and websites that accept it.
The benefit for businesses is that there’s no middleman like Interac, Visa or Mastercard.
Therefore, retailers get their money instantly with near-zero fees.
“Customers were asking if they could use digital currency, so I decided to start accepting Flash,” said Knezevich.
“It’s good for both them and me.”
Of course, Eyes on You and Van Isl will continue to accept Interac and credit cards for payment as well.
Steve MacNaull is The Daily Courier’s business reporter and columnist. Reach him at [email protected]