Capitalize on Tourism opportunities
There is no question that Drumheller is one of the premier tourism destinations in Alberta.
The question is how entrepreneurs capitalize this? do on
Alberta Tourism is hosting a day of information for those who are interested in starting up a tourism-related business.
The Tourism Entrepreneurship Start-up Seminar (TESS) is a free seminar on Monday, March 19 at the Badlands Community Facility. It is designed to assist startup tourism entrepreneurs and businesses to access information and resources to increase the likelihood of success.
Director of business development and investment attraction for Alberta Tourism, Bruce Tannas, says there are great entrepreneurship opportunities in the valley.
“The Tyrrell makes a great anchor point, where visitors can come into your community, from local, regional or international visitors, but in order to take full benefit from that visitation Drumheller needs to develop further tourism products,” said Tannas. “There is an opportunity. If someone is already coming to the Tyrrell, if there are other products available to them whether it be rafting, biking or hiking opportunities for food and culinary opportunities, to stay and enjoy these opportunities. At the end of the day, those are driven by entrepreneurs.”
He explains Alberta Tourism can help entrepreneurs who are already in the sector or are thinking of entering sectors by offering tools and contacts to support them to fully develop their potential.
“If there are more experiences to be had, people will spend longer in the community and that will benefit not just those who are involved with tourism directly, but those who are not,” he said. “When a tourist comes to town and they buy a meal, obviously the restaurant benefits directly, but beyond that, the farmer in the area who supplied them the ingredients for the meal benefit, the service sector that services the restaurants, the landlord who owns the building. The money percolates through your community a number of times… there is a broader effect.”
He says that throughout Alberta the winter season is the most challenging, and that can come down to the creativity of entrepreneurs. He cites Edmonton and its winter ice carving festival as a successful event in the offseason.
“The shoulder season, as you build up more products in Drumheller, some of that will take care of itself. As the experience matures a little more and becomes “export ready” then it can be sold as a package to tourism organizations and bus tours. Bus tours seem to be shoulder season activities,” he said.
“If a community has a number of experiences, if a bus is driving into the Tyrrell, rather than leaving, they are going to stay overnight in a hotel because they can take advantage of something else happening in the community.
He adds that tourism destinations often have superior services such as restaurants in the off-season for locals to enjoy.
To learn more about the Tourism Entrepreneurship Startup Seminars or to register go to www.culturetourism.alberta.ca and follow the links
The Tyrrell makes a great anchor point, where visitors can come into your community, from local, regional or international visitors”