Hoodoo Voodoo mo­tor­cy­cle shows promise

The Drumheller Mail - - MAIL WORKS - Pa­trick Ko­lafa mailphoto by Pa­trick Ko­lafa

Jeremy MacKen­zie’s vi­sion for Hoodoo Voodoo has al­ways been big­ger than tin­ker­ing away on a cool mo­tor­cy­cle, he wanted to be­come a part of, and sup­port the Drumheller busi­ness com­mu­nity. Hoodoo Voodoo has been in busi­ness for about 15 months. It was named the Most Promis­ing New Busi­ness at the Cel­e­bra­tion of Ex­cel­lence in the spring. His de­ci­sion to come to Drumheller in­volved many fac­tors. In fact, his grand­fa­ther was raised in the val­ley and his dad was born in Drumheller. His kid was also a dino-fa­natic which brought them to the val­ley on a num­ber of oc­ca­sions.

“It is a place I rode to lots… we looked at the area be­ing a big mo­tor­cy­cle area, we also wanted to look at a place that was big enough to be a cen­tre of its own,” he ex­plains. “It also has to do with putting a dog in the fight to help save small-town Al­berta.”

Of course, his pas­sion lies with Amer­i­can road bikes, but his busi­ness is di­verse, from jet skis to Ital­ian scoot­ers.

“I worked at a Po­laris deal­er­ship for a cou­ple years, and was a Vic­tory me­chanic, but you don’t get to do that with- out work­ing on ATVs and snow­mo­biles. That’s some­thing I brought with me,” he ex­plains. ’ We also rec­og­nize there wasn’t a store­front small en­gine busi­ness. There are some guys that are very good at what they do out of their back­yard, but a new­comer had nowhere to take a small en­gine.”

His busi­ness in­cludes sales and ser­vice as well as some re­tail mer­chan­dise. He says like vir­tu­ally all busi­nesses in Drumheller there is a tourism com­po­nent, whether it is sell­ing t-shirts to help­ing a rider get back on the road.

At the heart of his busi­ness is build­ing re­la­tion­ships. It is about demon­strat­ing in­tegrity and earn­ing re­spect. It is all about do­ing a great job serv­ing peo­ple so they don’t look else­where. He ac­knowl­edges their com­pe­ti­tion comes from the larger cen­tres as well as on­line. This makes it a chal­lenge to re­main com­pet­i­tive. Be­ing a part of the com­mu­nity is a big fac­tor.

“We like to think we are pro­gres­sive enough to do some of the things Drumheller is try­ing to do with coun­cil and some of the down­town busi­nesses,” he said. “Our in­ten­tion is to grow not just based on what we do here and our re­tail op­er­a­tion.”

Jeremy MacKen­zie is build­ing hoodoo Voodoo through build­ing re­la­tion­ships with his client base and the com­mu­nity at large.

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