Hoodoo Voodoo motorcycle shows promise
Jeremy MacKenzie’s vision for Hoodoo Voodoo has always been bigger than tinkering away on a cool motorcycle, he wanted to become a part of, and support the Drumheller business community. Hoodoo Voodoo has been in business for about 15 months. It was named the Most Promising New Business at the Celebration of Excellence in the spring. His decision to come to Drumheller involved many factors. In fact, his grandfather was raised in the valley and his dad was born in Drumheller. His kid was also a dino-fanatic which brought them to the valley on a number of occasions.
“It is a place I rode to lots… we looked at the area being a big motorcycle area, we also wanted to look at a place that was big enough to be a centre of its own,” he explains. “It also has to do with putting a dog in the fight to help save small-town Alberta.”
Of course, his passion lies with American road bikes, but his business is diverse, from jet skis to Italian scooters.
“I worked at a Polaris dealership for a couple years, and was a Victory mechanic, but you don’t get to do that with- out working on ATVs and snowmobiles. That’s something I brought with me,” he explains. ’ We also recognize there wasn’t a storefront small engine business. There are some guys that are very good at what they do out of their backyard, but a newcomer had nowhere to take a small engine.”
His business includes sales and service as well as some retail merchandise. He says like virtually all businesses in Drumheller there is a tourism component, whether it is selling t-shirts to helping a rider get back on the road.
At the heart of his business is building relationships. It is about demonstrating integrity and earning respect. It is all about doing a great job serving people so they don’t look elsewhere. He acknowledges their competition comes from the larger centres as well as online. This makes it a challenge to remain competitive. Being a part of the community is a big factor.
“We like to think we are progressive enough to do some of the things Drumheller is trying to do with council and some of the downtown businesses,” he said. “Our intention is to grow not just based on what we do here and our retail operation.”
Jeremy MacKenzie is building hoodoo Voodoo through building relationships with his client base and the community at large.