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to throw away the sleeve, cup, and lid in different openings.

“As you’re walking up, about five, six metres away, the AI starts predicting,” Murad says. “It’s like a little child that we’ve created, with thousands and thousands of data points. We’ve had to train it very, very quickly by showing it millions of images and pieces of sensor data so that it can recognize that even though the banana you’re holding has gone brown, it’s still a banana and needs to go in the compost bin.”

On top of their creation’s obvious social impact, the pair believe that big money can be made by sorting trash more efficiently. Not only can the camera see exactly what items are entering a bin—a way for a company to save up to $10,000 on the process of auditing its waste— it can also identify the branding on the packaging. The pair hope to leverage that data to work with fast-food and coffee-shop giants to offer coupons to those who use Oscar to recycle. But the company’s biggest profits, they believe, will come from optimizing waste removal in large institutions.

“Recycling properly saves money,” Murad says. “It saves the building money, the city money, and the taxpayer money. Take airports, for example. Janitorial staff map their routine of cleaning out bins based on inbound and outbound flights. With Oscar, if it sees a big inflow of garbage or a lot of people passing by, it tells them that they need to look at those particular gates. That’s very important when you have 200 janitors who are spending 40 percent of their time cleaning out garbage bins. And it’s the same in malls or universities.”

The Vancouver company is already fielding offers. More than 60 businesses, Murad says, have expressed interest in buying or piloting Oscar, including Fortune 500 brands.

Before they make their technology available to the public, however, the pair want to make sure it is as accurate as it can be.

“More than 80 percent of waste in developed countries can be recycled on a daily basis, but only one percent is,” Murad says. “This is a way to change that.”