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All too often, special beer releases that are billed as raising money for charity don’t exactly go all in. You know the drill, and it goes something like “One dollar from every two-four sold will go toward _________ [insert charity here].”
That makes the new Helping Hands Community Pilsner something of a very welcome game-changer.
The beer is a collaboration spearheaded by Coquitlam’s Mariner Brewing. When it hits Metro Vancouver liquor stores in four-packs after being canned on December 16 and 17, Helping Hands will carry a suggested retail price of $10.99. Of that $10 will go the Abbotsford Disaster Relief Fund. And, yes, you read that right: $10. The remaining $0.99 will presumably be split by the large team of good-spirited folks who did everything from the brewing to the packaging and distribution.
Abbotsford is, of course, one of the many British Columbia communities hit hard by the record-breaking rains of this past November.
More than 70 stores are expected to carry Helping Hands Community Pilsner across the region, meaning you’ll be able to show your fellow B.C.ers you care whether you live in Champlain Heights or Chilliwack.
While Mariner Brewing might have played the role of team captain, there were plenty of other folks who stepped up for the collaboration. Main Street Brewing provided the yeast and brew days and Hops Connect ponied up the hops, with Field House donating the malt. Blue/Meta designed the label, with Summit Labels labelling the cans. Mile 37 handled the canning, and Parkside Freemont took on distribution.