‘Super Size Me 2’ doc looks at fast food chicken
In the 13 years since releasing his Oscar-nominated McDonald’s-diet documentary “Super Size Me,’’ Morgan Spurlock hasn’t taken his eyes off the fast food industry.
“I’ve just been kind of hiding in the shadows,’’ the New York-based filmmaker said with a laugh during a recent phone interview, ahead of a trip to Toronto for Friday’s world premiere of the “Super Size Me’’ sequel.
No more 30-day meal plans consisting only of Golden Arches food for this father of two, though.
“Super Size Me 2: Holy Chicken,’’ which is screening at the Toronto International Film Festival, focuses on today’s fastfood marketing trend of touting some meals as “healthy,’’ “organic’’ and “natural.’’
Spurlock explores the truth behind those marketing claims by opening up his own Holy Chicken pop-up fast food outlet.
The producer, writer and director said he focused on chicken because it’s “the most farmed animal on the planet.’’
“They are the animal that we eat more of, that there are more of, that is consumed in such a mass amount every single day,’’ said Spurlock, whose other films include “Where in the World is Osama Bin Laden?’’
Cameras follow Spurlock as he starts his business from the ground up: raising poultry, creating menus, opening the restaurant and serving customers himself in Columbus, Ohio.