Christ­mas comes to Strat­ford

Strat­ford Dis­coun­ters, a new year-round store owned by Christ­mas Dis­coun­ters’ Greg But­ler, ex­pected to open by the end of the month

The Guardian (Charlottetown) - - BUSINESS - BY TER­RENCE MCEACH­ERN ter­rence.mceach­ern@the­guardian.pe.ca

“I think there’s still some op­por­tu­ni­ties on P.E.I. for an­other com­mu­nity or two for an­other lo­ca­tion. And, since we’re based in P.E.I., we’d like to con­tinue to grow here.” Greg But­ler

In the com­pet­i­tive dis­count re­tailer in­dus­try, Greg But­ler has grown his busi­ness from two sea­sonal stores on P.E.I. more than a decade ago to 10 to­day, in­clud­ing a new, per­ma­nent, year-round store sched­uled to open in Strat­ford by the end of the month.

“I just felt that the tim­ing was good, that there’s go­ing to be lots of new devel­op­ment hap­pen­ing, which is go­ing to cre­ate more traf­fic and of­fer more ser­vices and prod­uct for the peo­ple in the Strat­ford area,” said But­ler, owner of Christ­mas Dis­coun­ters.

“I felt that we could bring some­thing to the ta­ble as well — a mix of prod­uct that peo­ple would be ex­cited about in Strat­ford, things that weren’t be­ing of­fered.”

The new Strat­ford Dis­coun­ters store is go­ing to be lo­cated in the former Ben­jamin Moore paint build­ing (and most re­cently a butcher shop) at 3 Clin­ton Ave. off the Trans-Canada High­way.

The store is in the same area as the former Home Hard­ware build­ing that is be­ing re­de­vel­oped.

“Our mer­chan­dise is ar­riv­ing now. We’re fin­ish­ing off con­struc­tion on the lo­ca­tion. Most of the ma­jor con­struc­tion is done. But we have a few things — sig­nage and some odds and ends — to fin­ish off,” he said.

But­ler bought the 6,000 square­foot build­ing that, once opened, will have eight em­ploy­ees and two ca­sual work­ers.

But­ler also has eight peo­ple work­ing in the re­cently re-opened Christ­mas Dis­coun­ters store in the Char­lot­te­town Mall. The store op­er­ated in the same lo­ca­tion in the mall last year.

He ex­plained the sea­sonal stores are called Christ­mas Dis­coun­ters while the per­ma­nent stores take the name of the city or town they’re lo­cated in, such as the two other per­ma­nent stores on the Is­land — Mon­tague and Sum­mer­side Dis­coun­ters.

“They’re part of the com­mu­nity,” he said.

But­ler also has a per­ma­nent store in Monc­ton and sea­sonal stores in Saint John, Truro, Bridge­wa­ter, Hal­i­fax and Amherst.

“We’ve been able to grow the busi­ness and hope to con­tinue to grow the busi­ness. We’ve al­ways got our ear to the ground and eyes open for new lo­ca­tions,” he said.

“I think there’s still some op­por­tu­ni­ties on P.E.I. for an­other com­mu­nity or two for an­other lo­ca­tion. And, since we’re based in P.E.I., we’d like to con­tinue to grow here.”

TER­RENCE MCEACH­ERN/THE GUARDIAN

Greg But­ler, owner of Christ­mas Dis­coun­ters, holds one of the store’s new prod­ucts this year — an LED glow­ing fire­place. But­ler has re-opened the sea­sonal store in the Char­lot­te­town Mall, and by the end of the month is open­ing a new per­ma­nent, year-round store in Strat­ford.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.