The Guardian (Charlottetown)

Alzheimer Society campaign aims to end stigma, promote living well with dementia

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January is Alzheimer's Awareness Month and to commemorat­e this, the Alzheimer Society of P.E.I. is teaming up with colleagues across the country to continue a three-year national campaign, #ILiveWithD­ementia - Let me help you understand.

The campaign showcases the unique and diverse stories of individual­s from across the country living with Alzheimer’s disease or another form of dementia.

This year, the Alzheimer Society is letting the experts do the talking—people living with dementia and their care partners.

Sharing the stories of Islanders living with dementia will ignite a more open, supportive and inclusive dialogue around dementia, and give confidence to others who live with dementia to live well with the disease.

The aim of the campaign is to change attitudes about the disease and erase the stigma. Life continues after a diagnosis of dementia.

Dr. Martha Carmichael, a family care partner and provincial geriatrici­an, remains optimistic about changing beliefs and attitudes surroundin­g dementia.

“My mother’s early diagnosis allowed us to be connected with the supports we needed, including treatment, education and connection to the Alzheimer Society’s First Link program.”

There are things that can be done to tackle stigma.

Dementia-Friendly Communitie­s focuses on stigma reduction and the inclusion of people with dementia.

The public is educated about dementia, and within this education, they learn that a person with dementia may sometimes experience the world differentl­y but they have many capabiliti­es.

In a dementia-friendly community, people living with dementia feel supported by their community members whether they are at the post office, in a retail store, using transporta­tion, or enjoying hobbies in the community.

For additional resources, contact the society at 902-628-2257 or email society@alzpei.ca.

 ?? SUBMITTED. ?? Lt.-Gov. Antoinette Perry joins, from left, Corrine Hendricken­Eldershaw, CEO and Laura MacWilliam, First Link educator, in raising the Alzheimer Society flag at Fanningban­k recently to launch Alzheimer Awareness Month. During January, the Alzheimer Society of P.E.I. will launch a social awareness campaign #ILiveWithD­ementia - Let me help you understand, to fight the stigma.
SUBMITTED. Lt.-Gov. Antoinette Perry joins, from left, Corrine Hendricken­Eldershaw, CEO and Laura MacWilliam, First Link educator, in raising the Alzheimer Society flag at Fanningban­k recently to launch Alzheimer Awareness Month. During January, the Alzheimer Society of P.E.I. will launch a social awareness campaign #ILiveWithD­ementia - Let me help you understand, to fight the stigma.

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