UNNECCESSARY CONSUMPTION

Consumerism, rooted in societal behaviours for decades, has experienced an alarming escalation in recent years, largely attributed to the influence of social media. Platforms serve for consumerist culture, where many content creators collaborate with brands to incessantly promote products, enticing their predominantly youthful audience into unnecessary consumption. This phenomenon primarily affects children, teenagers, and young adults, who, influenced by social norms, prioritize brand possession over health, environmental sustainability, and personal development considerations.

For instance, the skincare craze propagated through online tutorials, has led to an increased demand for antiaging products like retinol among children, disregarding adverse effects on developing skin. Similarly, the popularity of specific water bottle brands has triggered a surge in purchases, overshadowing the original intent of eco-friendly alternatives. Additionally, the proliferation of fast fashion contributes to environmental degradation through excessive waste generation.

Despite the benefits of social media as a communication tool, a dark side would be the materialistic tendencies. However, addressing this issue requires concerted efforts from all stakeholders. Consumers must exercise discernment and restraint in purchasing habits, while parents play a pivotal role in guiding their children toward responsible consumption.

Moreover, influencers bear a moral responsibility to prioritize authenticity and sustainability in their content, fostering a culture of mindful consumption. Concurrently, companies must adopt stringent environmental standards and transparent supply chain practices to mitigate their ecological footprint.

In conclusion, combating rampant consumerism demands a multifaceted approach encompassing individual accountability, parental guidance, influencer ethics and corporate responsibility. Estefania Delia Bolanos Sanguesa

UPEI student, Charlottetown, P.E.I.