SaltWire to merge four weekly pa­pers in Cen­tral N.L.

Free pa­per The Cen­tral Voice will com­bine The Pi­lot, The Ad­ver­tiser, The Nor’wester and The Bea­con

The Gulf News (Port aux Basques) - - Front page -

At­lantic Canada’s big­gest news­pa­per pub­lisher is merg­ing four of its weekly New­found­land pa­pers into a sin­gle pub­li­ca­tion.

The Saltwire Net­work an­nounced Thurs­day that, as of Aug. 1, The Cen­tral Voice re­places The Pi­lot, The Ad­ver­tiser, The Nor’wester and The Bea­con in bring­ing the news to the res­i­dents of Cen­tral New­found­land.

In­stead of a paid-for pa­per, The Cen­tral Voice will be a free weekly pub­li­ca­tion de­liv­ered to 32,000 res­i­dents in the area.

“These were all very small sub­scriber-based pub­li­ca­tions,” said Ian Scott, the chief op­er­at­ing of­fi­cer and ex­ec­u­tive vi­cepres­i­dent of SaltWire Net­work. “Now we will have a much larger foot­print that makes them a vi­able mar­ket for ad­ver­tis­ing.”

Last month Saltwire, par­ent com­pany of The Chronicle Her­ald, also an­nounced that it was trans­form­ing an­other one of its New­found­land pa­pers from a paid-sub­scrip­tion to free pub­li­ca­tion. Start­ing im­me­di­ately, The Com­pass will be de­liv­ered to 12,000 homes in the Con­cep­tion Bay North area each week.

It’s a strat­egy that Saltwire has al­ready used in Nova Sco­tia.

Ear­lier this year it an­nounced that it was merg­ing The Amherst News and The Cit­i­zen Record into a sin­gle free com­mu­nity pub­li­ca­tion to be de­liv­ered to all res­i­dents of Cum­ber­land County.

As well The Truro Daily News and The News in New Glas­gow shifted from paid-for daily pub­li­ca­tions to paid- for weekly pub­li­ca­tions, with The Truro Daily News be­com­ing the Truro News.

Saltwire also con­sol­i­dated The Queens County Ad­vance with the South Shore Breaker to cre­ate a sin­gle com­mu­nity news­pa­per for the South Shore.

“Ba­si­cally, we’re do­ing the same thing in New­found­land as we did in Nova Sco­tia: align­ing our prod­ucts around com­mu­ni­ties and mak­ing ad­ver­tis­ing fo­cused ve­hi­cles where it makes eco­nomic sense,” said Scott who added that this is ex­pected to be the last con­sol­i­da­tion of this type for the com­pany.

Five peo­ple will lose jobs in New­found­land be­cause of the changes, mostly, Scott said, on the cir­cu­la­tion and cler­i­cal side.

Op­er­a­tions for both The Com­pass and The Cen­tral Voice will be man­aged out of the St. John’s of­fices of the Saltwire owned Tele­gram.

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