The Hamilton Spectator

Milli Gould

AGE: 83 COMPANY: Milli WHAT THEY DO: Women’s luxury fashion boutique BEEN AROUND SINCE: 1964 NUMBER OF EMPLOYEES: 27

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HOW IT STARTED MILLI:

When I was 12 years old, I went to work for my mother’s friend who had a dress shop on King Street West called Beubes. I wanted to open my own store, which I never did. But then after I had the tragedy of losing my husband and daughter, I was in Florida with my two boys and somebody wanted to introduce me to a man. He (Allen Gould) called me, and I said “Thank you very much, but I’m not interested.” I hung up the phone, and an hour later he was knocking at my door in Florida. We were married six weeks later, and I moved to Pittsburgh with my two children. Unfortunat­ely, he went bankrupt ... We moved back to Hamilton. I started the business just to keep myself busy.

WHY DID YOU DECIDE TO START YOUR OWN BUSINESS? MILLI:

We wanted to make a living ... but I always wanted a store of my own.

WHAT ARE YOUR COMPANY VALUES? MARK GOULD (SON):

I think right from the beginning when my parents started the business, it was always about fashion and service, and I don’t think we’ve ever swayed from those two basic principles.

WHEN WAS THE MOMENT YOU REALIZED YOU HAD MADE IT? MILLI:

I never have realized that. I always look at every day as a new day.

WHAT HAS SURPRISED YOU MOST? MILLI:

Now that I’m in Toronto, I was amazed at all of the people that came and said they bought their wedding dress from me in Hamilton. They bought their bar mitzvah clothes. I thought a few here, a few there, but everyone that has ventured into my Toronto store has been here.

WHAT CHALLENGES HAVE YOU OVERCOME? BEN GOULD (SON):

Getting over the hump of getting product to Hamilton (persuading vendors to commit to supply contracts).

WHAT ARE SOME OF THE MOST IMPORTANT LESSONS YOU LEARNED? MILLI:

I believe you have to stick to what you believe in, and I think that’s what I did. I didn’t let anything stand in my way.

WHAT ADVICE DO YOU HAVE FOR OTHER BUSINESS OWNERS? MILLI:

Work hard and think positive.

WHAT NEEDS TO BE CHANGED TO HELP LOCAL BUSINESS OWNERS? MARK:

Hamilton’s gone through a lot of changes. We’ve really gone from a blue collar economy, to a white collar economy. I think it just changes the whole dynamic of the city, and certainly attracts young profession­als to Hamilton.

WHAT WOULD YOU CHANGE IF YOU WERE TO DO IT ALL OVER AGAIN? MILLI:

I’m happy where I’m at. I’ve come a long way, from a little girl from Hamilton, Ontario, to where I am today.

 ??  ?? Milli Gould opened her now iconic store to help put food on the table.
Milli Gould opened her now iconic store to help put food on the table.

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