Ford demonstrates augmented reality in Detroit
Ford debuted an augmented reality presentation at the 2017 North American International Auto Show that immerses consumers with its newest vehicles and technologies in ways they’ve likely never experienced before.
Augmented reality presentations offered a live look at aero testing for the all-new Ford GT as it races through a wind tunnel, a demonstration featuring the new 10-speed automatic transmission for the 2018 F-150, and a view into how the all-new EcoSport goes small and lives big.
Ford is showcasing its new F-150 pickup at this year’s show – celebrating a remarkable 40-year run of sales leadership for its F-Series line of trucks.
The Canadian-built Ford GT headlined an exciting Ford Performance vehicle lineup, including an exhilarating race simulator for show-goers to drive the supercar in competition. Other Ford Performance vehicles on hand include Fiesta ST, Focus ST, Focus RS and Shelby GT350 Mustang.
The all-new Ford EcoSport debuts a fun, capable and connected compact SUV featuring B&O PLAY audio, an eight-inch LCD color touch screen with swipe and pinch-to-zoom capability, and SYNC 3 with Apple CarPlay and Android Auto compatibility. See self-driving Fusion, custom Transit Other exciting attractions at Cobo Hall this year include Ford’s new self-driving Fusion Hybrid and a Transit customized for fitness enthusiasts.
Ford’s next-generation Fusion Hybrid autonomous development vehicle featured new computer hardware along with more sleekly designed LiDAR sensors that enable a more targeted field of vision, while still gathering as much data as the previous-generation car.