Stock dips at Tim Hortons parent, RBI
Flat sales at established stores results in 2.33 per cent drop in shares
TORONTO — Restaurant Brands International Inc. shares fell Wednesday after the company reported flat first-quarter sales at its established Tim Hortons and Burger King stores.
RBI shares dipped 2.33 per cent, or $2.94, to close at $77.02 on the Toronto Stock Exchange, rivalling a four-day decline in February that cut $3.43 from the stock’s value. The shares are still up from about $63 at the end of last year.
The stock-market decline followed RBI’s disclosure that comparable sales at locations open at least a year were down one-tenth of a per cent at both chains, after adjusting for currency fluctuations.
“I can assure you we’re going to be working very hard ... to improve the pace of sales growth in the coming quarters,” said chief executive Daniel Schwartz, adding the company believes it has the right initiatives in place to drive long-term growth.
Tim Hortons, for example, is starting to serve freshly ground espresso bean lattes at nearly all of its restaurants and the company plans to roll out digital apps for both brands later this year.
However, both initiatives have faced opposition. Some Tim Hortons franchisees, unhappy with RBI’s management of the chain, have banded together and formed The Great White North Franchisee Association.
David Hughes, the GWNFA’s president, said in a prior interview the new espresso machines needed to make the lattes were expensive, costing about $12,000 per unit and $3,000 to install.
The high cost caused problems for some franchisees, said Hughes, who owns five locations in Lethbridge, Alta. He believes not all locations will see a return on investment, especially those that are not standalone stores.
Schwartz said he believes the lattes will generate good returns for franchisees regardless of their store location.
The company’s digital app rollout, initially planned for this spring, faced a setback when the GWNFA threatened to seek a court injunction to stop its national introduction planned for March 30, saying the app was not ready.
The company has since expanded its beta test, which started in late December last year at 25 Tim Hortons cafés in Ontario.
Schwartz said the app, which will allow customers to order and pay in advance on their smartphones, is being tested in every Canadian province and will be launched later this year.
Scott Thomson, the association’s spokesperson, said the company has given franchisees no further information on the launch date. The company is working with its advisory board of elected franchisees to receive counsel on such initiatives, Schwartz said, rather than having direct communication with the GWNFA.