Bread-lov­ing ro­dent spurs gro­cery store apol­ogy

The Hamilton Spectator - - Local -

Loblaws is apol­o­giz­ing to cus­tomers of a Main Street No Frills af­ter the wide cir­cu­la­tion on­line of photo of a mouse in a bag of bread at the store.

The pic­ture of the tail end of a mouse — vis­i­ble through the plas­tic bag sur­round­ing a loaf of D’Ital­iano bread in a shop­ping cart — was posted on the news ag­gre­ga­tion and dis­cus­sion site Red­dit on Wed­nes­day. It had at­tracted 180-plus com­ments as of the next day.

In a state­ment, Loblaws pub­lic re­la­tions direc­tor Karen Gumbs apol­o­gized to cus­tomers — but also as­sured them the city’s pub­lic health depart­ment checked out the No Frills lo­ca­tion and has “no con­cerns.”

“The store has taken a num­ber of steps to en­sure this doesn’t hap­pen again, in­clud­ing work­ing closely with their third­party pest con­trol team, and in­spect­ing bak­ery items daily,” she said.

Gumbs said the gro­cery store and its bread sup­plier are work­ing to “de­ter­mine the source” of the rogue ro­dent.

It’s not clear from the photo —or her state­ment — whether the mouse ar­rived

with the bread or chewed its way into the bag in the store.

Ei­ther way, many Red­dit wags tended to see hu­mour in the bread bag in­va­sion.

Sev­eral sar­cas­ti­cally linked the mouse to the in­fa­mous bread price-fix­ing scan­dal that em­bar­rassed the com­pany last year.

One poster play­fully ar­gued the photo says more about the “in­dus­tri­ous mouse” than it does about the gro­cery store.

“Why don't we turn this into a pos­i­tive and cheer on this heroic mouse,” added an­other.


Loblaws is in­ves­ti­gat­ing how a mouse got in a bread bag at a Hamil­ton No Frills.

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