In your 30s

The Kit - - THEKIT.CA -

What you’re notic­ing: As col­la­gen and elastin lev­els start to di­min­ish, your skin is be­com­ing thin­ner. “Crow’s feet will creep in, and you’ll prob­a­bly no­tice dark cir­cles un­der the eyes,” says En­gel­man. “The skin there is more translu­cent, so it shows the un­der­ly­ing mus­cu­lar­ity be­neath.” You may also start to no­tice that frown lines be­tween the brows that were once only vis­i­ble when you ac­tu­ally frowned are be­com­ing per­ma­nently etched into the skin.

What to look for: A vi­ta­min A de­riv­a­tive such as retinol. “It helps to build col­la­gen and ac­cel­er­ate cell turnover,” says En­gel­man. Not only is it a weapon for fight­ing wrin­kles, it also helps re­store ra­di­ance and treat sun dam­age that shows up as brown spots. But it can be po­tent, so it needs to be spe­cially for­mu­lated. “Espe­cially in the eye area, you want to make sure you’re us­ing a retinol that doesn’t in­crease ir­ri­ta­tion,” warns Neuser. The Kit picks: NEOSTRATA ALL-IN- ONE EYE SERUM, $49, DRUG­STORES.

DER­MA­LOG­ICA

AGE RE­VER­SAL EYE COM­PLEX, $107, BUY. DER­MA­LOG­ICA.CA

KERRY WASHINGTON; JAMIE CHUNG

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