In your 30s
What you’re noticing: As collagen and elastin levels start to diminish, your skin is becoming thinner. “Crow’s feet will creep in, and you’ll probably notice dark circles under the eyes,” says Engelman. “The skin there is more translucent, so it shows the underlying muscularity beneath.” You may also start to notice that frown lines between the brows that were once only visible when you actually frowned are becoming permanently etched into the skin.
What to look for: A vitamin A derivative such as retinol. “It helps to build collagen and accelerate cell turnover,” says Engelman. Not only is it a weapon for fighting wrinkles, it also helps restore radiance and treat sun damage that shows up as brown spots. But it can be potent, so it needs to be specially formulated. “Especially in the eye area, you want to make sure you’re using a retinol that doesn’t increase irritation,” warns Neuser. The Kit picks: NEOSTRATA ALL-IN- ONE EYE SERUM, $49, DRUGSTORES.
AGE REVERSAL EYE COMPLEX, $107, BUY. DERMALOGICA.CA
KERRY WASHINGTON; JAMIE CHUNG