WHAT’S NEW IN MAKEUP
Six trends to look for in 2017, as per beauty entrepreneur Wende Zomnir
3. Our lips will be metallic, blue, green and grey 5. We’ll all become experts
“People are becoming more and more their own makeup artists because there are so many high-profile bloggers talking about how to put on makeup. Five years ago, I couldn’t have sold a colour corrector and now I can’t keep a peach colour corrector in stock. And there are so many people who understand that if they’re oily, it does help to put on a primer and not put foundation right on top of their skin.” Wende Zomnir has proven time and time again that she has her finger on the pulse of beauty trends. She co-founded Urban Decay in the 1990s, capturing the zeitgeist of the decade with grungy shades named Roach, Oil Slick and Acid Rain; then made a shift to neutrals with the 2010 creation of the bestselling Naked palette (seriously, if you haven’t tried it, your daytime smoky eye will thank you); and more recently, surfed the blogger makeup wave—Urban Decay has become an online powerhouse with 7.1 million Instagram followers. We caught up with Zomnir during a visit to Toronto, where Urban Decay has a new store at Square One Shopping Centre (as well one at Metropolis in Burnaby, B.C.), to find out what’s on the makeup horizon for 2017.
The metallic lip— seen here at DKNY Spring 2017—is about to have a major year. 1. Our makeup will know what shade our skin is “Self-adjusting pigments are super fascinating. They’re not at a place right now where you can really use them in foundation yet, but a lot of us just need a little neutralizing—a little more glowy, a little less yellow—and a self-adjusting primer does that really beautifully. It’s like an Instagram filter.” “I think the metallic lip is going to grow and grow. The key to being successful with unconventional lip colours is they have to be flattering, not just weird. You can do a blue, but it has to be the right blue. We try ours on a bunch of people, so we can figure out if we need to put more red in the base of the blue, and we tweak it to be more flattering.”