Six trends to look for in 2017, as per beauty en­tre­pre­neur Wende Zom­nir

The Kit - - THEKIT.CA - —Rani Sheen

3. Our lips will be metal­lic, blue, green and grey 5. We’ll all be­come ex­perts

“Peo­ple are be­com­ing more and more their own makeup artists be­cause there are so many high-pro­file blog­gers talk­ing about how to put on makeup. Five years ago, I couldn’t have sold a colour cor­rec­tor and now I can’t keep a peach colour cor­rec­tor in stock. And there are so many peo­ple who un­der­stand that if they’re oily, it does help to put on a primer and not put foun­da­tion right on top of their skin.” Wende Zom­nir has proven time and time again that she has her fin­ger on the pulse of beauty trends. She co-founded Ur­ban De­cay in the 1990s, cap­tur­ing the zeit­geist of the decade with grungy shades named Roach, Oil Slick and Acid Rain; then made a shift to neu­trals with the 2010 cre­ation of the best­selling Naked pal­ette (se­ri­ously, if you haven’t tried it, your day­time smoky eye will thank you); and more re­cently, surfed the blog­ger makeup wave—Ur­ban De­cay has be­come an on­line pow­er­house with 7.1 mil­lion In­sta­gram fol­low­ers. We caught up with Zom­nir dur­ing a visit to Toronto, where Ur­ban De­cay has a new store at Square One Shop­ping Cen­tre (as well one at Metropo­lis in Burnaby, B.C.), to find out what’s on the makeup horizon for 2017.

The metal­lic lip— seen here at DKNY Spring 2017—is about to have a ma­jor year. 1. Our makeup will know what shade our skin is “Self-ad­just­ing pig­ments are su­per fas­ci­nat­ing. They’re not at a place right now where you can re­ally use them in foun­da­tion yet, but a lot of us just need a lit­tle neu­tral­iz­ing—a lit­tle more glowy, a lit­tle less yel­low—and a self-ad­just­ing primer does that re­ally beau­ti­fully. It’s like an In­sta­gram fil­ter.” “I think the metal­lic lip is go­ing to grow and grow. The key to be­ing suc­cess­ful with un­con­ven­tional lip colours is they have to be flat­ter­ing, not just weird. You can do a blue, but it has to be the right blue. We try ours on a bunch of peo­ple, so we can fig­ure out if we need to put more red in the base of the blue, and we tweak it to be more flat­ter­ing.”

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