Why help­ing girls build body con­fi­dence is even more cru­cial than we thought

The Kit - - THEKITCA -

Ac­cord­ing to Dove’s re­search, feel­ing in­se­cure about their bod­ies keeps eight out of 10 girls from participating in ac­tiv­i­ties such as swim­ming, join­ing sports teams, en­gag­ing with fam­ily, even ex­press­ing opin­ions or leav­ing the house. To date, the Dove Self-Es­teem Project (self­es­teem.dove.ca), which launched in 2004, has reached more than 20 mil­lion young peo­ple in 132 coun­tries by pro­vid­ing ed­u­ca­tional re­sources about build­ing body con­fi­dence to teach­ers, youth lead­ers, par­ents, and kids and teens them­selves—a num­ber the brand plans to dou­ble by 2020, which it an­nounced last month in cel­e­bra­tion of its 60th an­niver­sary.

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