The beauty entrepreneur changing the foundation game
A bright idea and luck don’t often strike at the same time, but when television personality Monika Deol decided to launch a cosmetic line for women of colour, that’s exactly what happened. Annoyed with the dearth of high-performance reasonably priced foundations for medium skin tones on the market, Deol decided to tackle the problem herself.
As the host of ’90s TV dance show
Electric Circus, Deol estimates she sat in about 6,000 makeup chairs— a master- class in the dos and don’ts of medium-skin-tone makeup application. “I think people buy the wrong shade because it’s close enough,” she says. “It’s got to be more than close enough.”
Last month, just two years after the idea struck, Deol debuted her cosmetics line, Stellar, in none other than cosmetics wonderland Sephora.
“Be careful what you wish for because sometimes you get it,” the Indian-born, Winnipeg-raised entrepreneur jokes about the accelerated design-to-market pace of her collection. It just so happened that the person at Sephora she needed to meet was a fan of Electric Circus, so Deol lucked out with a meeting that landed the brand on the store’s coveted shelves.
The 22-shade foundation range contains pigments that don’t turn ashy or muddy and shades that ostensibly look the same, but contain subtle differences in undertone, complemented by concealers and face powders. Poppy and metallic lipsticks, mascaras and blushes round out the Insagram-worthy line. — Veronica Saroli
STELLAR LIMITLESS CONCEALER, $32 EACH, SEPHORA