The beauty en­tre­pre­neur chang­ing the foun­da­tion game

The Kit - - FRONT PAGE -

A bright idea and luck don’t of­ten strike at the same time, but when tele­vi­sion per­son­al­ity Monika Deol de­cided to launch a cos­metic line for women of colour, that’s ex­actly what hap­pened. An­noyed with the dearth of high-per­for­mance rea­son­ably priced foundations for medium skin tones on the mar­ket, Deol de­cided to tackle the prob­lem her­self.

As the host of ’90s TV dance show

Elec­tric Cir­cus, Deol es­ti­mates she sat in about 6,000 makeup chairs— a mas­ter- class in the dos and don’ts of medium-skin-tone makeup ap­pli­ca­tion. “I think peo­ple buy the wrong shade be­cause it’s close enough,” she says. “It’s got to be more than close enough.”

Last month, just two years after the idea struck, Deol de­buted her cos­met­ics line, Stel­lar, in none other than cos­met­ics won­der­land Sephora.

“Be care­ful what you wish for be­cause some­times you get it,” the In­dian-born, Win­nipeg-raised en­tre­pre­neur jokes about the ac­cel­er­ated de­sign-to-mar­ket pace of her col­lec­tion. It just so hap­pened that the per­son at Sephora she needed to meet was a fan of Elec­tric Cir­cus, so Deol lucked out with a meet­ing that landed the brand on the store’s cov­eted shelves.

The 22-shade foun­da­tion range con­tains pig­ments that don’t turn ashy or muddy and shades that os­ten­si­bly look the same, but con­tain sub­tle dif­fer­ences in un­der­tone, com­ple­mented by con­ceal­ers and face pow­ders. Poppy and metal­lic lip­sticks, mas­caras and blushes round out the In­sagram-wor­thy line. — Veronica Saroli


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