Sweet busi­ness idea

Happy Val­ley-Goose Bay youth ven­tures out with ice cream busi­ness

The Labradorian - - Editorial - BY DANETTE DOO­LEY danette@nl.rogers.com

When Ash­lee Adams of Happy Val­ley-Goose Bay told her par­ents she’d like to buy an ice cream bike and freezer/ cart, the fam­ily had a dis­cus­sion about the 11-year-old’s plans.

When her par­ents, Tracey and Pa­trick, re­al­ized Ash­lee was se­ri­ous about the ven­ture, they sup­ported their daugh­ter ev­ery step of the way.

Whether sell­ing ice cream from the bike or set­ting up the freezer/cart at lo­cal com­mu­nity events, Ash­lee has al­ready proven to her par­ents that she is in­deed en­thu­si­as­tic about and ded­i­cated to her busi­ness.

Since she bought the bike and freezer/cart in May, Ash­lee has had great sup­port from peo­ple in the com­mu­nity who are quick to buy a frozen treat.

“Peo­ple come up to me and buy my ice cream and say, ‘You’re do­ing a won­der­ful job,’” the young en­tre­pre­neur said.

Ash­lee also has lots of sup­port from her par­ents, her 15-yearold brother Con­nor, both sets of grand­par­ents as well as her aunts and un­cles.

From help­ing load and off-load the ice cream freezer/cart and bike to set­ting it up in parks, en­sur­ing there is ex­tra change and many other tasks that go handin-hand with run­ning a suc­cess­ful busi­ness, fam­ily mem­bers are quick to lend a hand.

“I sell my ice cream around the splash pad, around the block where I live and the base­ball field and play­grounds,” Ash­lee said. “I got a lot of bells and they are all hooked to­gether on the bike and they are re­ally loud.”

While she is sell­ing the ice cream treats, Ash­lee also en­joys an ice cream her­self.

“My favourite kind, right now, has to be the Twis­ters,” she said.

Ash­lee is con­fi­dent she will make a profit and plans to do­nate some of the money to the Janeway Chil­dren’s Health and Re­ha­bil­i­ta­tion Cen­tre. Ash­lee and her brother were pre­ma­ture at birth and spent time in the Janeway.

“And I’m also col­lect­ing the lit­tle tabs from (pop) cans to give to the Janeway,” she said. “I’ve got a big bag full of them right now.”

Pa­trick and his wife are proud of their daugh­ter for the ini­tia­tive she has taken in set­ting up Ash­lee’s Ice Cream.

Ash­lee speaks her mind and her ice cream busi­ness is a great self-con­fi­dence booster for his daugh­ter, he said.

“We are over­joyed about just how pro­fes­sional Ash­lee is about all this,” he said. “When she first got (the bike) in May she was go­ing out around the block (sell­ing ice cream) with her hats and mitts on. She re­ally en­joys it.”

When asked if she plans on set­ting up her busi­ness again next sum­mer, Ash­lee an­swers quicker than ice cream drips down a cone on a sunny af­ter­noon.

“Ab­so­lutely!” she said.


Eleven-year-old Ash­lee Adams with her ice cream bi­cy­cle and ice cream freezer/cart.


Ri­ley wear­ing the ring that his grand­mother Mary Ellen Giles is search­ing for.


Ash­lee Adams set up her freezer/ cart at Canada Day cel­e­bra­tions.

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