Trans Moun­tain Pipe­line keeps Canada work­ing

The McLeod River Post - - The Patch -

Bill­boards are now on dis­play across Bri­tish Columbia as the Gov­ern­ment of Al­berta launches a na­tion­wide cam­paign to high­light the eco­nomic, so­cial and en­vi­ron­men­tal ben­e­fits of the Trans Moun­tain Pipe­line ex­pan­sion.

The “Keep Canada Work­ing” cam­paign will in­form Cana­di­ans about the ben­e­fits of mar­ket ac­cess and counter the mis­in­for­ma­tion, ha­rass­ment and ob­struc­tion that the project has faced.

The cam­paign’s goal is to speed up mar­ket ac­cess for Al­berta’s en­ergy prod­ucts by in­creas­ing aware­ness of the ben­e­fits of an ex­panded pipe­line and - as a re­sult - in­creas­ing sup­port for its speedy con­struc­tion.

“It is im­por­tant that Cana­di­ans un­der­stand what’s at stake when we talk about the Trans Moun­tain Pipe­line ex­pan­sion. A lack of mar­ket ac­cess is cost­ing Cana­di­ans good jobs. It is putting the na­tional cli­mate plan at risk. And it is cost­ing Canada bil­lions ev­ery year – money that could be pay­ing for things like roads, schools and hos­pi­tals from coast to coast to coast.” Pre­mier Rachel Not­ley

The lack of ac­cess to in­ter­na­tional mar­kets is cost­ing the Cana­dian econ­omy up to $15 bil­lion an­nu­ally, or ap­prox­i­mately $40 mil­lion per day. The cost to Al­berta gov­ern­ment rev­enue alone rep­re­sents about $2.3 bil­lion per year, or $6.5 mil­lion ev­ery day. The “Keep Canada Work­ing” mes­sage will be shared via bill­boards, tele­vi­sion, ra­dio, search en­gine mar­ket­ing, on­line dis­play and so­cial me­dia. Bill­boards and dig­i­tal ad­ver­tise­ments have been run­ning since April 30. Tele­vi­sion and ra­dio ad­ver­tise­ments are in pro­duc­tion.

The ads will di­rect peo­ple to Keep­CanadaWork­ing.ca, where they can find more in­for­ma­tion on how the pipe­line ex­pan­sion will di­rectly ben­e­fit Cana­di­ans and how they can get in­volved. Ad­ver­tise­ments at launch in­clude the fol­low­ing mes­sages: • Trans Moun­tain Pipe­line means more money for roads, schools and hos­pi­tals.

• Trans Moun­tain Pipe­line moves Canada’s econ­omy for­ward – cre­at­ing eco­nomic ac­tiv­ity from coast to coast.

• Trans Moun­tain Pipe­line puts Canada first – mak­ing us less re­liant on Amer­i­can mar­kets.

• Trans Moun­tain Pipe­line is crit­i­cal to Canada’s cli­mate plan – rev­enue gen­er­ated will fund greener en­ergy sources and in­no­va­tion. Back­ground:

• To date, Al­berta has spent $1.29 mil­lion on this na­tion­wide ad­ver­tis­ing cam­paign.

• About $700,000 has been ded­i­cated to ad­ver­tis­ing in Bri­tish Columbia, in­clud­ing dig­i­tal board lo­ca­tions in Van­cou­ver, Vic­to­ria, Kelowna, Kam­loops and the west Koote­nays, Ab­bots­ford in­ter­na­tional and Nanaimo re­gional air­ports. • The cam­paign is sched­uled to run from April 30 un­til the pipe­line is in op­er­a­tion.

• Sco­tia­bank es­ti­mates that the dis­count on Cana­dian oil caused by pipe­line bot­tle­necks costs pro­duc­ers and the Cana­dian econ­omy as much as $40 mil­lion per day. • A Con­fer­ence Board of Canada re­port has de­ter­mined that the com­bined gov­ern­ment rev­enue im­pact for con­struc­tion and the first 20 years of ex­panded op­er­a­tions is $46.7 bil­lion, in­clud­ing fed­eral and pro­vin­cial taxes that can be used for pub­lic ser­vices such as health care and ed­u­ca­tion. o Bri­tish Columbia re­ceives $5.7 bil­lion o Al­berta re­ceives $19.4 bil­lion o The rest of Canada shares $21.6 bil­lion

o Mu­nic­i­pal tax pay­ments (not ad­justed for in­fla­tion) to­tal $922 mil­lion to B.C .and $124 mil­lion to Al­berta over the first 20 years of ex­panded pipe­line op­er­a­tions.

An ex­am­ple of a bill­board sup­port­ing Trans Moun­tain Pipe­line in Kelowna, B.C. Photo sub­mit­ted to The McLeod River Post

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