Sharing snapshots in time

Project launched to capture memories of the falls

From family vacations, proposals and honeymoons — everyone has a unique story or photo that was captured in Niagara.

“If you look out into the crowd at the falls, everyone has a camera or phone in their hands,” said Janice Thomson, chairwoman of the Niagara Parks Commission.

Niagara Falls, as well as scenery along the 56-kilometre Niagara Parkway, are among the most photographed sites in the world.

Just how many special moments are photographed in Niagara every single day?

Well, Niagara Parks wants to know.

The agency is now accepting stories, memories and photos for its new #NiagaraParksBigPic project.

“So many people visit from around the world and they have so many compelling stories to tell through their photos and videos,” said David Adames, senior director of business development at Niagara Parks.

The online campaign encourages people to post their photos with a short description on its significance on Facebook, Twitter and Instagram.

Staff at the agency’s marketing department first suggested the idea of the campaign after seeing an huge increase in social media posts that mentioned Niagara Falls.

Officials agreed it would be a great marketing tool.

A selection of stories and photos will also be made into short films to be broadcast on YouTube.