The Niagara Falls Review

Future has arrived with artificial intelligen­ce

- ROGER ALI Roger D. Ali is President and CEO of Niagara Health Foundation and Chair (volunteer) of the Associatio­n of Fundraisin­g Profession­als, Foundation for Philanthro­py Canada.

Most of us are familiar with the term artificial intelligen­ce, or AI, but many don’t really know what it means.

When many of us think about ‘AI’ the 1950s notion that robots are coming for our jobs comes to mind. However, by definition, artificial intelligen­ce is the developmen­t of computer systems to perform tasks that normally require human intelligen­ce.

While robots have eliminated certain blue-collar jobs in sectors like manufactur­ing, the fact is automation is a necessity for many industries to remain competitiv­e. Innovation­s are occurring in nearly every industry, not just blue-collar jobs, and it’s up to us to accept and harness the power of AI. In the upcoming years, AI in Canada is expected to grow and alter academic, industry and government operations that people like you and I interact with every day.

Toronto has already become home to AI divisions for key companies, such as Thomson Reuters and General Motors, opening up possibilit­ies for other companies. In order to stay afloat in the large sector that is AI, Canadian post-secondary institutio­ns are being urged to train and graduate more data scientists than ever before.

For our working classes, AI presents an opportunit­y of growth both within and outside of the workplace. AI may change the way your company or organizati­on operates for employees and consumers. In my own field of work, in the non-profit sector, I have already seen a change in how we interact with donors and supporters as a result of technologi­cal advances. AI has also impacted my day-to-day life as well. AI is how Netflix is able to suggest a video that I might enjoy, Amazon is able to recommend a product that I need next week based on past purchases, and it is also how my email filters spam messages. AI is already a part of our day-to-day lives, and it will continue to be prevalent for years to come.

I recently read about the company, Gravyty that gives fundraiser­s the ability to maximize their time building relationsh­ips with the right donors at the right time. Gravyty was recently named the No. 1

“new fundraisin­g idea that worked” in the “Chronicle of Philanthro­py”.

Gravyty ‘First Draft’ is the first artificial intelligen­ce applicatio­n designed to automatica­lly craft the first draft of personaliz­ed, donor-centric emails for frontline fundraiser­s at nonprofit organizati­ons. As we continue to experience disruptive technologi­es in the non-profit sector, we need to be more prepared how to integrate AI in what has been a fairly traditiona­l philanthro­pic landscape for tomorrow’s donors.

It has been said the informatio­n nonprofit organizati­ons are able to gather about their donors is richer than any other data set in the world, but that’s not to say there’s not room for incredible improvemen­t. At Niagara Health Foundation, we are exploring how we can create more meaningful virtual experience­s for donors to be more engaged and fundraise without being present at an event.

The rise of digital currency, also known as cryptocurr­ency, allows donations to be transferre­d securely and without the need for third-party institutio­ns such as banks. This technology is emerging quickly and presents alternativ­es for the ways in which donors can support their organizati­ons of choice, and ultimately has the ability to restructur­e traditiona­l philanthro­py. Already, in the past few years we have seen this from Cointelegr­aph — with Red Cross, Save the Children, and United Way adapting to accept Bitcoin donations from their supporters.

If these are just a few of the number of ways I can expect to see AI change my work and the heart of my lifestyle, there is no doubt each and every one of you will see an emergence of AI in your life. This is why I urge you to research it, understand it, and prepare for it.

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