‘Hunger doesn’t take a holiday’
The timing of the Coldest Night of the Year fundraiser could not be any more perfect for Project Share.
It comes at a time of year when the Niagara Falls food bank typically sees less donations, but not less families in need.
“Coldest Night has been a really great event for us because we do see so much support for Christmas, and then it kind of dwindles off because people aren’t thinking about that need and it being year-round,” said Pam Sharp, Project Share’s director of community engagement.
“We do tend to think about it at the holidays, so (the event is) very good timing for us because our donations do decline over the winter months, but the need doesn’t.”
She said statistics show that “hunger doesn’t take a holiday.”
Just before Christmas, the Stanley Avenue facility helped an average of 130 families per day.
The current average is 126 families.
“Unfortunately, there is still a huge need in Niagara Falls. Families just aren’t able to make ends meet. We rely on fundraisers like Coldest Night of the Year to help us meet that need.”
Planning is underway for Project Share’s sixth annual Coldest Night of the Year fundraiser.
The event, sponsored by Meridian Credit Union, is scheduled to take place Feb. 23 at 4 p.m. at
Saint Paul Catholic High School.
Proceeds from the fundraiser help Project Share provide emergency support services including emergency food and homelessness prevention for families living below the poverty line in Niagara Falls.
The walk raises about $25,000 each year. Close to 200 people took to the streets for last year’s walk in Niagara Falls.
The event offers a two-, five- or 10-kilometre walk.
“It’s an opportunity for the community to come together to support our neighbours in need,” said Sharp.
Walkers can form a team or join Project Share’s team, collect pledges or pay a registration fee, then come out for a winter walk followed by a warm snack and entertainment.
“We do have many teams that have been involved since the beginning and come back year after year,” said Sharp.
“We have company teams, church groups, and friends and family teams who participate in the outdoor walk braving the winter weather conditions, while thinking about what some of our clients who do not have stable housing might experience.”
Coldest Night of the Year is a nationwide initiative, with walks happening across the country to help the hungry, homeless and hurting. In addition to Niagara Falls, there are Niagara walks in St. Catharines, Welland and Grimsby.
Sharp said each city has its own agency beneficiary, based on what the needs are in that specific community.
To find out more about the event, to sign up as a participant or volunteer, or to make a donation, visit cnoy.org or contact Project Share at 905-357-5121 ext. 33.
Project Share is preparing for its sixth annual Coldest Night of the Year fundraiser,Feb. 23 at 4 p.m. at Saint Paul Catholic High School in Niagara Falls. Close to 200 people participated in the 2018 event.