Reynolds named new Ar­mani face

Ac­tor un­veiled as ambassador for brand’s fra­grances

The Observer (Sarnia) - - LIFE -

Ryan Reynolds is head­lin­ing the lat­est Gior­gio Ar­mani fra­grances cam­paign as part of his new role as an ambassador for the brand.

The Van­cou­ver-born ac­tor was un­veiled as the lat­est celebrity to front the lux­ury la­bel on Tuesday when he was also named the face of new scent Code Ab­solu.

In a photo pro­mot­ing the cologne, Reynolds can be seen smoul­der­ing in a sleek tuxedo, which he be­gins to pull off. An ac­com­pa­ny­ing video promo, which was shot by The Hand­maid’s Tale di­rec­tor Reed Mo­rano, is set to be re­leased next month when the prod­uct hits re­tail­ers.

In a state­ment, Gior­gio Ar­mani noted why the 42-year-old — best known for his comedic su­per­hero role in Dead­pool and its se­quel — is the per­fect choice to rep­re­sent the com­pany.

“With his sta­tus of mod­ern male fig­ure of self-ful­fill­ment, Ryan Reynolds per­fectly em­bod­ies the mod­ern sen­su­al­ity of the Ar­mani Code man: some­one with charisma, au­then­tic­ity, an ef­fort­less style, and the right dose of irony.”

Reynolds shared his ex­cite­ment over the part­ner­ship in an interview with WWD, in which he also re­vealed why scent is an im­por­tant ex­ten­sion of style.

“I love Ar­mani. I love the time­less­ness of the brand,” he said. “There’s some­thing in­cred­i­bly cine­matic about cam­paigns like this, and be­cause of that fact it feels like a nat­u­ral fit.”

“Scent is im­por­tant to me,” he added. “Scents can bring you back in­stantly to a child­hood mem­ory, a re­la­tion­ship, a mo­ment in your life. They bring you back to mo­ments of great tran­si­tions, to the mo­ments as you grew up in the world. Scent is a very dis­tinc­tive stamp. It is part of our psy­che.



Ac­tor Ryan Reynolds.

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