The Peterborough Examiner
Canadians ‘obsessed’ with real estate: Poll
Canadians love hockey, talking about the weather and... real estate?
A new survey suggests we have a growing obsession with the housing market: 84% of respondents said they think about real estate on a "regular basis."
Some 34% of people in the poll described themselves or a friend or family member as "obsessed" with real estate. The figure went up to 47% in the Toronto area, where respondents said as many people were talking about housing as about the NHL playoffs.
"There are at least two main reasons homes are so important to people," Richard Ivey School of Business professor Dr. June Cotte said in a news release about the poll conducted for real estate listings site Zoocasa. "One is that they are often seen as an extension of our identity, and represent who we are. A second reason is that owning a home in a desirable location is also seen as an advantage in terms of resources, such as schools, as well as status."
So "location, location, location" hasn't changed — but how we get to that location has.
The once-popular pastime of touring open houses is fading. Just 28% of those surveyed said they'd set foot on a for-sale property, while 85% said they had window-shopped for a home online in the past year. Respondents said they liked being able to find out a lot about the home before going for a closer look.
The survey of 1,000 Canadians was conducted online by Abacus Data June 3-6. It has a margin of error of 3.1%, 19 times out of 20.