The Peterborough Examiner

Mail strike causes drop in Salvation Army donations

- TARA DESCHAMPS

TORONTO — Every holiday season, workers at the Salvation Army anxiously check the mail for a flurry of envelopes.

The charity usually receives most of its donation cheques in November and December, but this year the pile of envelopes coming in is a lot smaller.

According to the charity’s national director of marketing and communicat­ions John McAlister, the recent Canada Post strikes are to blame for a 40 per cent decline in the number of donations its direct-mail program has received so far.

“Many of our supporters choose to give each year between November and December and even those who give throughout the year boost their support during this time,” he said. “We rely heavily on our mail program. (The strike) is quite concerning for us.”

McAlister said the decline in donations puts a strain on the 1.7 million people the charity helps annually through housing and shelter, food, disaster aid, camps and church services. He said problems stemming from the lack of donations are worsened by the timing.

“As we move into extreme cold weather across the country, we start to boost the number of services,” he said. “We offer more out-of-the-cold beds, warm meals and supports for vulnerable people, including giving out free clothing.”

Fewer donations mean his team has to look more closely at how many people they can help.

McAlister said he has been encouragin­g donors to give online through the organizati­on’s website or to drop off cheques at its centres.

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