The Peterborough Examiner
Doing business by bike in Peterborough
Sometimes the company vehicle has only two wheels
After a long Canadian winter and a rainy spring season, it can be difficult for individuals to get back outside, let alone start biking to work. Local businesses are setting the bar for business sustainability by taking part in the Shifting Gears May Challenge and doing business by bike in all sorts of weather.
During the Shifting Gears May Challenge, residents of the City of Peterborough and Peterborough County are encouraged to walk, cycle, take transit, carpool or telecommute for essential trips instead of driving in a personal vehicle. Participants who track these active and sustainable trips online are eligible to win prizes. Participants also receive access to bike equipment, bike audits, educational workshops, and advice that makes active travel easier until the end of May.
Shifting Gears would like to highlight some community members who have not only accepted the challenge, but have gone above and beyond to make the choice to do business by bike. These three residents make the case for Shifting Gears far beyond the month of May!
Carlotta James, co-founder of Three Sisters Natural Landscapes, speaks eloquently about everything she experiences from her bicycle when she rides to work.
“I can see which flowers are blooming in people's gardens. I can meet friends along the way and have an uplifting exchange. I can use the power of my legs to get me places. I can arrive to work feeling happy to be alive and ready for the day,” James says.
Three Sisters is an eco-landscaping social enterprise that is dedicated to creating pollinatorfriendly gardens and rewilding urban spaces. Three Sisters uses bike power to arrive at consultations and for fall cleanup services, thereby lowering the emissions of their enterprise.
“Small changes like cycling to work make a big environmental impact if more and more people get involved. Shifting Gears amplifies the message to get outside and to use different modes of active transportation,” she adds.
Peterborough Public Library
Lower barriers and fewer emissions go together for the Peterborough Public Library’s Book Bike, a full-service l i tt l e library on wheels. For organizations like the library, the Book Bike creates a unique benefit to using a bicycle, which brings books to communities outside the downtown core.
According to Mark Stewart, Library Services Manager, “This summer, the Book Bike will be making regular visits to Peterborough parks every week. It’ll also be showing up at Story Times in the Park and other events around the city.”
The Book Bike is full-service. At the bike, patrons can sign up to get a library card and then check out books to take home. Stewart said that the library wanted to provide a “bookmobile” service, and using the book bike was a way to achieve this without the use of fossil fuels.
The Peterborough Public Library is working toward weaving sustainability into everything they do, and this project is just one example.
For Hailey Finlay, who is the owner & operator of Very Important Pet (VIP) Peterborough, doing business by bike is a choice she is happy to make.
After an ankle injury left her unable to use a longboard, Finlay found herself at B! KE: The Peterborough Community Bike Shop, learning about maintenance, 4season riding, and route planning, all of which helped to build her confidence as a cyclist for her business.
One of the main benefits of offering services by bike can be the low overhead which enables an entrepreneur, like Finlay, to increase their service area without increasing fuel costs.
According to Finlay, biking allows her a moment of mindfulness so she can arrive to work with her clients with less stress and anxiety.
Apart from dressing for the weather and carrying an extra set of clothing, Finlay encourages cyclists to also scout routes in advance using City cycling maps or apps like Strava or Google Maps. Preparing in this way can help ease nerves and allows new cyclists to get to know road conditions along the way, she says.
Importantly, Hailey encourages new cyclists to stay within their physical limits and get to know local amenities when choosing to ride to their workplace.
For many years, the Shifting Gears May Challenge has been helping Peterborough residents and businesses get outside and take fewer daily trips by car. The challenge’s goal is to benefit personal wellness, the environment, and the community.
Whether this is your first season on a bike, or you are looking for some accountability to keep you riding this season — the Shifting Gears May Challenge is for you! It’s not too late to register and become part of the movement.
Visit greenup.on.ca/program/ shifting-gears/ for more information or click here to sign up today!