Hum­boldt seeks new im­age in wake of deadly crash

The Prince George Citizen - - News -

The Saskatchew­an city of Hum­boldt is look­ing to re­vamp its im­age as a way of help­ing peo­ple move past the Bron­cos bus crash.

Spokes­woman Penny Lee says Hum­boldt be­came known to many as “the griev­ing city” af­ter the April 6, 2018 col­li­sion.

Six­teen peo­ple died and thir­teen were in­jured when the driver of a semi-truck missed a stop sign at a ru­ral in­ter­sec­tion and drove into the path of the ju­nior hockey team’s bus.

“Pos­si­bly ev­ery­body’s felt that, OK, Hum­boldt is just about the Bron­cos,” Lee said Fri­day. “We’re so much more than that.” Res­i­dents are be­ing asked to fill out a sur­vey that will be used to help the city craft a new look. It may in­clude a new logo and tag line.

“We’ve ac­tu­ally heard busi­nesses, lo­cal busi­nesses, say that their sup­pli­ers are afraid to come to Hum­boldt be­cause, ‘Oh no. They’re still griev­ing,”’ Lee said. “We want to get that mes­sage out that... it’s OK. We’re mov­ing on and we want ev­ery­body else to move on, but not for­get.”

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