The Province

King of Pop used in new Pepsi campaign

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The soft drink giant plans to put Michael Jackson’s silhouette on more than one billion cans this summer

LOS ANGELES — Michael Jackson is dancing again, on Pepsi cans.

The soft-drink maker and the estate for the late pop star yesterday unveiled plans to put the singer’s silhouette on one billion soft drink cans in a global pop culture ad campaign.

The late King of Pop, who pitched Pepsi in 1980s commercial­s as “the choice of a new generation,” will appear in some of his iconic dance poses for the promotion, which will also coincide with the 25th anniversar­y of the singer’s Bad album.

The limited edition Pepsi cans will go on sale first in China, starting on Saturday, and then in the U.S. later this month. They will be rolled out in Asia, South America and Europe later in 2012.

Fans of the singer, who died in June 2009, will also be able to enter contests for tickets to Cirque du Soleil’s show Michael Jackson: The Immortal World Tour.

Pepsi, Jackson’s estate, and his Sony Music record company are also teaming up to share new mixes of music from the Bad album as part of the campaign.

“We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversar­y of the Bad album and tour and to put Michael on one billion Pepsi cans,” John Branca and John Mcclain, the executors of Jackson’s estate, said.

Jackson, 50, died in Los Angeles from an overdose of the anesthetic propofol and sedatives. His personal doctor is serving a four-year jail sentence in Los Angeles for involuntar­y manslaught­er.

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 ?? — PNG FILES ?? Images of the late Michael Jackson are to be used in a promotiona­l campaign by Pepsi.
— PNG FILES Images of the late Michael Jackson are to be used in a promotiona­l campaign by Pepsi.

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