Honda drawn in new direction
Japanese carmaker releases new concept ideas
Honda — the Japanese company that keeps future cars under careful wraps until production models are almost ready — surprised the motoring world this past Monday with the release of a pair of concept car sketches at the 2012 Beijing Motor show.
Both aimed primarily at the Chinese market, the Concept C and Concept S appear to be a departure from Honda’s traditionally conservative cars and reveal the design direction for Hondas being introduced to world markets next year.
The C, is aimed at the middleclass market and inspired by the image of a dragon, Honda says, with the product planning led by Honda’s Chinese associates. Honda says it is planning to introduce a mass-production model based on this Concept C in 2013.
The Concept S is actually not a concept but a global, valuebased people-mover scheduled for introduction to the Chinese market in 2013, followed by a global release.
Using a hybrid powertrain, the S will keep the environment in mind as it creates a car that is “fun” to drive. Let’s hope these cars have equally fun names before they go on sale.