The Province

Honda drawn in new direction

Japanese carmaker releases new concept ideas

- DEREK MCNAUGHTON POSTMEDIA NEWS

Honda — the Japanese company that keeps future cars under careful wraps until production models are almost ready — surprised the motoring world this past Monday with the release of a pair of concept car sketches at the 2012 Beijing Motor show.

Both aimed primarily at the Chinese market, the Concept C and Concept S appear to be a departure from Honda’s traditiona­lly conservati­ve cars and reveal the design direction for Hondas being introduced to world markets next year.

The C, is aimed at the middleclas­s market and inspired by the image of a dragon, Honda says, with the product planning led by Honda’s Chinese associates. Honda says it is planning to introduce a mass-production model based on this Concept C in 2013.

The Concept S is actually not a concept but a global, valuebased people-mover scheduled for introducti­on to the Chinese market in 2013, followed by a global release.

Using a hybrid powertrain, the S will keep the environmen­t in mind as it creates a car that is “fun” to drive. Let’s hope these cars have equally fun names before they go on sale.

 ?? — SUBMITTED SKETCHES ?? Honda’s Concept C and Concept S are a departure from the company’s usual conservati­ve cars.
— SUBMITTED SKETCHES Honda’s Concept C and Concept S are a departure from the company’s usual conservati­ve cars.
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