The Province

City artist’s winning 2014 auto show poster evokes ‘excitement of cars’

-

Few industries are driven by innovation like the automotive sector, and a Vancouver artist used that concept as her muse in designing her contest-winning poster.

Trish Jodoin used abstract imagery to depict the progressio­n of the automotive industry in her entry to the annual Vancouver Internatio­nal Auto Show poster contest.

“I wanted to present a poster that would reflect both the Vancouver setting and the excitement of cars themselves,” Jodoin explained. “Rather than choose the usual downtown skyline shot for Vancouver, I think the blurred background evokes a rainy city street at night, which is a wonderfull­y typical Vancouver sight.

“The slightly abstract lights in the front suggest two vehicles passing each other. I also think these lines subtly echo the graphic in the Vancouver Auto Show’s logo.”

To showcase local talent and pay homage to the province’s many skilled designers, the Vancouver show has run its official poster program for the past seven years.

“We loved the use of colours and blurred lines and felt that the poster was quite different than previous winners,” said show executive director Paul McGeachie. “It’s a great reflection of not only the artistic view of the auto show, but the excitement of driving in a vibrant city like Vancouver.”

In addition to her design being used as the official poster, Jodoin received $1,200 in prize money.

The Vancouver Internatio­nal Auto Show takes place March 25-30 at the Vancouver Convention Centre. For complete details visit vancouveri­nternation­alautoshow.com

 ??  ?? Artist Trish Jodoin melded a blurred background evoking a rainy city street with abstract imagery to suggest a progressiv­e auto industry.
Artist Trish Jodoin melded a blurred background evoking a rainy city street with abstract imagery to suggest a progressiv­e auto industry.

Newspapers in English

Newspapers from Canada