Latina princess Elena takes a bow on Disney

LOS ANGELES — The rarefied sorority of Disney princesses has come a long way since 1937’s Snow White set the tone, gradually expanding to add Asian, African-American, Native American and Middle Eastern tiara-wearers. Prepare to curtsy before another fresh face: Elena, the first Latina to take the vaunted throne.

Her realm is Elena of Avalor, an animated Disney Channel and Disney Junior series. While Elena isn’t a big-screen royal like — and they need no introduction — Anna and Elsa of Frozen, she and the 26-episode series are getting majestic merchandising and tiein fanfare from the Walt Disney Co. at large.

Latino advocacy and civil rights groups say their impatience has finally been rewarded.

“It’s long overdue for Disney to have a Latino princess,” said Lisa Navarrete, spokeswoman for the National Council of La Raza. “Even if it’s not the highest priority for a civil rights organization, it’s important for little girls to see themselves on screen.”

Indeed, said Alex Nogales, president and CEO of the National Hispanic Media Coalition. The group has long been active in seeking Hollywood diversity and, like La Raza, was lobbying Disney to take the step.

Nogales said he was reminded why by his four-year-old granddaughter, Chloe, after they attended a recent screening of the show. “‘She looks like me. She has brown eyes, and look at her skin,”’ he recalled her saying of the title character, a spirited, smart teenager who mirrors the new-wave Disney princess, as in empowered.

Elena, voiced by Aimee Carrero, is an appealing hero for the show’s two-to-11 target audience and beyond, a combination of intelligence, empathy and daring, and with a magic amulet to back it up.

“I look at princesses as superheroes with tiaras for little girls,” said series creator and executive producer Craig Gerber (who honed his skills on Disney’s Sofia the First). “Whenever you write a character that can be looked at as a role model, there’s a responsibility to make them a character worth looking up to.”

Head writer Silvia Cardenas Olivas is prepared for scrutiny of this new princess.

“I’ll be honest, I feel a tremendous amount of responsibility to get her right, so that everyone, whether you’re Latino or not, identify with her,” Olivas said.