The Province

Why buy your next vehicle from Coastal Ford?

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Coastal Ford Burnaby, Coastal Ford Vancouver and Coastal Ford Squamish are a part of the Carson Automotive Group — a successful automotive brand that has been built on quality service offered up by quality people.

Carson Automotive Group started in 1965 on Vancouver Island. Today there are six dealership­s on the Island along with its three Lower Mainland operations. Coastal Ford Burnaby opened in May of 1988.

There are now 350-plus employees throughout the Carson Automotive Group, with 145 employees split between Coastal Ford Burnaby and Coastal Ford Vancouver.

There are many reasons why Coastal Ford has been so successful, but paramount to their success is their long-standing and dedicated employees.

“Lots of our staff have grown up through the dealership­s and that’s a big part of the mindset and the attitude that the Carsons want to do it the right way,” said Dave Michnik, director of sales Lower Mainland operations. “Customers constantly come back and see the same people — service and sales — it’s just makes for a better customer experience.”

Coastal Ford is committed to the communitie­s in which it operates, doing a lot of charity work for organizati­ons such as the Variety Club: The Children’s Charity, which Coastal Ford has supported for 16 years.

It’s part of an emphasis on community and family that fosters a sense of togetherne­ss among staff.

“Our employees like to collaborat­e across department­s. And by giving back to the community, too, it brings our employees together for a worthwhile cause,” said Tracy Johnson Internet Department Manager for Carson Automotive Group. “We also hold employee involvemen­t meetings, which helps bring everyone together and it makes our employees encouraged to stay here longer and enjoy their jobs more.”

Ford Employee Pricing really illustrate­s the passion that Coastal Ford has for its customers. The promotion allows customers to pay what Ford employees pay.

 ?? SUPPLIED ?? Coastal Ford Burnaby opened in May 1988. It is located at 5750 Lougheed Highway in Burnaby.
SUPPLIED Coastal Ford Burnaby opened in May 1988. It is located at 5750 Lougheed Highway in Burnaby.

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