New la­bels at Hud­son’s Bay

The Province - - LIVE IT! -

In lit­tle more than a year and a half, bud­ding menswear la­bel WIL Studios has caught the eye of fash­ion­istas, singer Daniel Cae­sar and now Hud­son’s Bay.

The re­tailer says it will show­case the com­pany along with 11 new and es­tab­lished home­grown tal­ents at a pop-up show­case this Septem­ber cu­rated by Toronto-based The Col­lec­tions.

Rahul Madan of WIL Studios says it’s a dream come true for his young brand, which he formed in early 2017 with univer­sity pal Eric Richards. The duo have found early suc­cess in se­cur­ing the sup­port of Cae­sar, who wore their clothes on tour and in a TV ap­pear­ance on Jimmy Kim­mel Live!

The pop-up launches Sept. 4 at five lo­ca­tions across the coun­try, in­clud­ing two stores in Toronto, and one each in Mon­treal, Van­cou­ver and Cal­gary. All five stores will fea­ture Mikhael Kale, Pe­dram, S.P. Badu, WIL Studios, WRKDEPT, Hi­lary MacMil­lan and Sid Neigum.

The Van­cou­ver and Toronto lo­ca­tion will also in­clude Ate­lier Guarin, Markoo and ac­ces­sories by Biko and Cuchara.

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