Beyoncé unveils holiday merch
Beyoncé has unveiled a vibrant range of holiday-themed merchandise in time for Christmas.
The superstar drops a fun collection prior to the festive season each year, with her previous lines tapping into the success of 2016’s Lemonade.
On Monday, Beyoncé dropped her 2018 range, with the offerings including black sweatshirts and joggers with the word “HOLIDAYONCÉ” in neon green, a neon green T-shirt featuring a grayscale portrait of the Formation singer and a black cropped T-shirt.
A sweatsuit set and a “HOLIDAYONCÉ” scarf are also available in the clothing range, while other items reference the iconography used in her epic Coachella Music Festival gigs in April, which paid tribute to historically black colleges and universities and featured more than 100 dancers.
A set of enamel pins features the Beyoncé coat of arms, including depictions of Egyptian queen Nefertiti, a black panther and black fist, nods to the Black Panther Party and the fight for civil rights, as well as a bee, which is a reference to the nickname for her fans: the Beyhive.
There is also Beyoncé-themed wrapping paper, featuring the Nefertiti and panther symbols, with three sheets priced at $10, while the Homecoming Mug Set, costing $45, contains three ceramic mugs in black, pink and gold, printed with the coat of arms images.
For those seeking merchandise from Beyoncé’s On the Run II Tour, which was co-headlined by her rapper husband JAY-Z, there are OTR II items still up for grabs, including a black T-shirt with the words This Is Real Love splashed on the front, and a kids’ sweater emblazoned with the OTR II logo.
All items are currently available for sale on Beyonce’s website.