Coke out of Energy, too

Coca-Cola Co said on Friday it would discontinue its Energy drink in North America, a product it launched with fanfare last year as it pushed into new beverage categories.

The decision comes as a part of the company's move to streamline products and focus on its fast-moving beverages as consumers pick up more of its traditional sodas and flavoured sparkling waters as they come out of the pandemic.

“Our strategy is focused on scaling big bets across a streamlined portfolio ... As we scale our best innovations quickly and effectively like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don't get the traction required for further investment,” a company spokeswoman said. Coca-Cola Energy will remain on shelves in other parts of the world, the company said. Coca-Cola still holds a majority stake in Monster Beverage Corp, one of the top energy drink makers in the United States.