In­no­va­tion spon­sors Ath­lete’s Vil­lage for 2019 Western Canada Sum­mer Games


In­no­va­tion Credit Union has stepped for­ward as a Pa­tron Level Spon­sor for the 2019 Western Canada Sum­mer Games in Au­gust.

Dur­ing a cheque pre­sen­ta­tion on Fri­day, In­no­va­tion made a $25,000 fi­nan­cial spon­sor­ship for the Games, with this con­tri­bu­tion giv­ing them nam­ing rights for the Ath­letes’ Vil­lage which will host the ap­prox­i­mately 1,700 ath­letes who will be par­tic­i­pat­ing in the 16 sport ath­letic com­pe­ti­tion.

“We’re ex­tremely happy to part­ner with In­no­va­tion on this,” ad­mit­ted Scott Cas­sidy, Chair­per­son of Friends of the Games.

“I think (it’s) a good news story go­ing into the end of the year, and just some­thing that we’ve been work­ing on with In­no­va­tion for about six months al­ready. So we were kind of ex­cited to get it done and just maybe spread the good news that peo­ple in our com­mu­nity are in­vest­ing in these Games.”

The 1,700 to 1,800 ath­letes par­tic­i­pat­ing in the Au­gust 9 to 18 Games will be stay­ing at the Ath­letes’ Vil­lage which will be housed at both the Swift Cur­rent Com­pre­hen­sive High School and Ir­win School.

“Their in­vest­ment into our Games shows a lot. I think for them, they’re ob­vi­ously look­ing to branch out past the Western half of the prov­ince and go with their fed­eral ini­tia­tive,” Cas­sidy noted.

In­no­va­tion Credit Union CEO Dan John­son ex­plained that in ad­di­tion to their Pa­tron level spon­sor­ship, they are ad­di­tion­ally team­ing with credit unions across the prov­ince who have put to­gether some spon­sor­ship money to serve as a Bronze Level spon­sor.

“For us, when we look at our cor­po­rate spon­sor­ship profit, we want to make sure that we’re al­lo­cat­ing re­sources to a num­ber of dif­fer­ent ar­eas, whether its arts or science, and sports is al­ways a part of that ros­ter of things,” John­son ex­plained.

“So when we look at where we al­lo­cate our funds and when we look for op­por­tu­ni­ties like this. This just seemed to make sense for us so that we can make sure that we’re divvy­ing up our sup­port and our devel­op­ment to the var­i­ous parts of the com­mu­ni­ties. This one is even more im­por­tant I think be­cause it’s not just Swift Cur­rent, it’s not just South­west, it’s ac­tu­ally Western Canada. So you’re go­ing to have peo­ple com­ing to this part of the prov­ince dur­ing that time pe­riod and we think that it’s a good time for us to show that the In­no­va­tion Credit Union and the Credit Unions of Saskatchewan are in sup­port.”

He noted the spon­sor­ship was also an easy de­ci­sion be­cause the Games will have a legacy com­po­nent for Swift Cur­rent and the South­west. He pointed to the Moun­tain Bike Course which will re­main in the com­mu­nity as a re­cre­ation as­set as just one ex­am­ple.

“When you look at some of the things that’ll be left as legacy pro­jects in the com­mu­nity, it just makes a ton of sense for us and other cor­po­ra­tions to get in­volved.”

John­son added that the Games have a multi level im­por­tance to the com­mu­nity.

“I think there’s a whole bunch of im­por­tant el­e­ments from a sport per­spec­tive, but if you look at it from an eco­nomic per­spec­tive, any­time you have an event of this mag­ni­tude and the peo­ple that will be com­ing here to stay in our ho­tels and eat in our res­tau­rants and just get to know this part of the prov­ince, for even on­go­ing op­por­tu­ni­ties to travel and visit, it’s just a re­ally good op­por­tu­nity for us to be a part of that suc­cess.”

Cas­sidy ex­plained that the Friends of the Games are tasked with rais­ing $900,000 to $1 mil­lion in fi­nan­cial sup­port, along with an equal amount of value in kind con­tri­bu­tions.

“We’re feel­ing good,” he ad­mit­ted. “We’re roughly over a quar­ter of our way to that goal. Whether we’ve col­lected cash from these dif­fer­ent busi­ness spon­sors, and as well signed con­tracts for value in kind. We are ea­ger to achieve our goal. We have lots of good con­ver­sa­tions in the pipe­line right now with busi­nesses all across Canada. We’re very con­fi­dent we can get there.”

Cas­sidy said this is a key op­por­tu­nity for lo­cal, provin­cial and na­tional com­pa­nies to help show­case Swift Cur­rent and Saskatchewan.

“Swift Cur­rent is just for­tu­nate to host this event,” he said. “Saskatchewan hasn’t hosted it for 20 years. The last time was Prince Al­bert. And this is a truly provin­cial event that we can show­case our prov­ince and of course the South­west com­mu­nity here. And that’s our goal.”

“We’re try­ing to show­case Swift Cur­rent and South­west Saskatchewan here. So far when we have those con­ver­sa­tions, every­body is on board and look­ing to get in­volved.”

He said with the turn­ing of the cal­en­dar to 2019 in just a few days will sig­nal the start of an ag­gres­sive next phase of Games re­cruit­ing. In Jan­uary there will be a fo­cus on fi­nal­iz­ing the spon­sor­ship of the Games along with a launch­ing of a ma­jor vol­un­teer re­cruit­ment cam­paign.

“Go­ing into next year, the first quar­ter is go­ing to be very key to bring­ing on more spon­sors…and then closer to the Games we’ll have more call for vol­un­teers. And all of a sud­den, like noth­ing, it’s go­ing to be here and it’ll be our time to show­case the South­west.”


In­no­va­tion Credit Union has stepped for­ward as a Pa­tron Level Spon­sor of the 2019 Western Canada Sum­mer Games which will be hosted in Swift Cur­rent on Au­gust 9 to 18. In­no­va­tion’s fi­nan­cial con­tri­bu­tion was to be the nam­ing spon­sor of the Ath­lete’s Vil­lage. In­no­va­tion Credit Union CEO Dan John­son pre­sented their $25,000 do­na­tion to Scott Cas­sidy, Chair­per­son of Friends of the Games.

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