Coast Swift Cur­rent Ho­tel be­comes first Coast prop­erty in Saskatchewan


The first Coast Ho­tels prop­erty in Saskatchewan was of­fi­cially chris­tened on Jan­uary 7 when a grand open­ing cel­e­bra­tion was held for Coast Swift Cur­rent Ho­tel.

For­merly op­er­ated as the Days Inn, and orig­i­nally as the Horse­shoe Lodge, the Coast Swift Cur­rent Ho­tel will con­tinue the legacy of long­time owner/op­er­a­tor Bill Thacker. Bill Thacker’s chil­dren Patti Rogers, Terry Pre­fontaine, Bert Thacker and Bob Thacker were all in at­ten­dance at the grand open­ing and are in­volved as fran­chise part­ners.

Thacker owned the York Ho­tel from 1973 to 1975 be­fore pur­chas­ing the Horse­shoe Lodge. He op­er­ated the lo­ca­tion as the Horse­shoe Lodge un­til 1998 when he com­pleted an ex­ten­sive ren­o­va­tion and be­came part of the Days Inn chain. He passed away in Jan­uary 2017 at the age of 81.

Patti Rogers gave a nod to his con­tin­u­ing legacy dur­ing the grand open­ing.

“This prop­erty has been part of our fam­ily and an in­te­gral part of Swift Cur­rent for more than 45 years. Our dad, Bill Thacker, was very in­no­va­tive and he was a vi­sion­ary, and we learned from the best,” she said.

“To­day, we are proud to kick off our re­fresh­ingly lo­cal brand, the new Coast Swift Cur­rent Ho­tel.”

Taka­masa Machiura, Ex­ec­u­tive Vice Pres­i­dent of Coast Ho­tels, noted Coast Ho­tels is a long stand­ing brand with more than 45 years of his­tory on the West Coast of Canada and the US, with a to­tal of 37 owned, man­aged and fran­chised prop­er­ties. The West Coast based chain fea­tures Cana­dian prop­er­ties in British Columbia (18), Al­berta (4), and one lo­ca­tion in the Yukon, with Swift Cur­rent be­ing their first ven­ture into Saskatchewan and their fur­thest east lo­ca­tion. In the United States they have lo­ca­tions in Wash­ing­ton (5), Cal­i­for­nia (3) and one in Ore­gon, Hawaii and Alaska.

“I want to thank Patti Rogers and her fam­ily for their con­fi­dence and the trust in us in choos­ing Coast Ho­tels, and putting the Coast Ho­tels flag on this prop­erty,” Machiura said.

“We are de­lighted to wel­come Coast Swift Cur­rent Ho­tels as our new­est fran­chise part­ners and as our first ho­tel in Saskatchewan to our Coast Ho­tel fam­ily. We look for­ward to be­ing part of this com­mu­nity for years to come.”

Rogers ex­plained that Coast Ho­tels has al­lowed them to re­main a dis­tinctly Swift Cur­rent and South­west lo­ca­tion.

“The thing that drew us to Coast Ho­tel was their ap­pre­ci­a­tion for lo­cal flavour and for proudly show­cas­ing the unique­ness of each com­mu­nity they be­long to. This is not your typ­i­cal, cookie cut­ter, ho­tel brand.”

They are proudly in­stalling Swift Cur­rent and South­west im­ages and art­work in the halls of the prop­erty and in guest rooms to high­light the unique­ness of the re­gion.

“That’s what re­fresh­ingly lo­cal is all about, em­brac­ing your sur­round­ings and show­cas­ing them through your hos­pi­tal­ity. The Coast brand lets us be Saskatchewan, and it lets us be Swift Cur­rent. And that we couldn’t be more proud of. And I know our dad would be proud of that as well.”

She noted cus­tomers are look­ing for gen­uine, authen­tic and unique ho­tels in­stead of run of the mill lo­ca­tions.

“My sib­lings and I we just couldn’t be more proud of where we are to­day, and we know our dad would be so right be­hind us, es­pe­cially the part about we get to be Swift Cur­rent.”

Coast Swift Cur­rent Ho­tel will con­tinue to be a con­fer­ence fa­cil­ity, with var­i­ous meet­ing rooms and a ball­room with full ban­quet and cater­ing op­tions. They have al­ready com­pleted some ball­room up­grades and some fi­nal ren­o­va­tion touchups around the prop­erty will be com­pleted in the com­ing weeks.

This spring they plan to de­velop their court­yard, which will have the abil­ity to host wed­ding events, as well as be a shel­tered out­door pa­tio area for Smi­leys Bar and Grill cus­tomers.

A dig­i­tal mes­sage board will be in­stalled next month, which they will use for a va­ri­ety of pur­poses as well as shar­ing safety mes­sages.

Taka­masa Machiura, Ex­ec­u­tive Vice Pres­i­dent of Coast Ho­tels as­sists Patti Rogers in cut­ting the rib­bon of the Coast Swift Cur­rent Ho­tel with the as­sis­tance of Bob Thacker, Bert Thacker and Terry Pre­fontaine.

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