Em­pire speeds launch of on­line gro­cery ser­vice in Toronto area

The Standard (St. Catharines) - - Busi­ness -

STEL­LAR­TON, N.S.—Em­pire Co. Ltd. is ac­cel­er­at­ing the launch of its Voila on­line gro­cery home de­liv­ery ser­vice in the Greater Toronto Area and ex­pects to start tests later this month.

The com­pany, which owns the Sobeys and Safe­way chains as well as oth­ers, says tests of the ser­vice are ex­pected to start the week of April 26. A phased roll­out to cus­tomers across the Toronto re­gion is ex­pected once test­ing is com­plete.

De­mand for home de­liv­ery of gro­ceries has soared since the start of the COVID-19 pan­demic as shop­pers try to stay home as much as pos­si­ble.

Em­pire says its e-com­merce busi­nesses in Que­bec through IGA.net and in B.C. through Thrifty Foods have seen a sig­nif­i­cant in­crease in or­ders.

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