The Telegram (St. John's)

Sears in U.S. cuts a deal with Amazon


Sears in the U.S. will begin selling its appliances on, including smart appliances that can be synced with Amazon’s voice assistant, Alexa.

The announceme­nt Thursday sent shares of Sears soaring more than 18 per cent at the opening bell. The tie-up with the internet behemoth could give shares of the storied retailer one of its biggest one-day percentage gains ever.

Sears, which also owns Kmart, said that its Kenmore Smart appliances will be fully integrated with Amazon’s Alexa, allowing users to control things like air conditione­rs through voice commands.

“The launch of Kenmore products on will significan­tly expand the distributi­on and availabili­ty of the Kenmore brand in the U.S.,” Chairman and CEO Edward Lampert said in a company release.

Sears has struggled with weak sales for years, and announced more store closings earlier this month, partly due to the emergence of and other internet operators. Sears had said in March that there was “substantia­l doubt” it could continue after years of bleeding money.

Many on Thursday took the agreement with as a lifeline, with the volume of trading in Sears shares just before the opening bell enormous.

Amazon has changed the face of retail since it became a public company more than 20 years ago. It recently began offering discounts on its Prime membership for people who receive government assistance, making a play for the low-income shoppers at places like Walmart. And it announced last month that it was testing a new wardrobe service that lets members of its Prime program try on styles before they put items on their charge card - at no upfront fee.

Shares of Sears Holdings, based in Hoffman Estates, Illinois, just outside of Chicago, jumped $1.62 to $10.30 when trading began.

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