The Telegram (St. John's)

Cheap sodas, burgers boost Mcdonald’s U.S. sales

- BY JOSEPH PISANI

Cheap soda and burgers helped bring more people into Mcdonald’s.

The fast-food company said Tuesday that sales in the U.S. rose 4.1 per cent at existing locations during the third quarter, thanks to $1 drinks and its two for $5 promotion called Mcpick 2. Mcdonald’s also said pricier burgers, which are stuffed with crispy onions, kale or guacamole, helped boost sales, too.

Mcdonald’s, based in Oak Brook, Illinois, has been working to modernize its restaurant­s by adding mobile ordering and offering delivery through the Ubereats app.

It’s also been tinkering with its menu as more people shun processed foods: It removed artificial preservati­ves from its nuggets and it’s working to use fresh beef in its Quarter Pounder burgers.

“We’re building a better Mcdonald’s and more customers are noticing,” said CEO Steve Easterbroo­k.

Overall, the company reported net income of $1.88 billion, or $2.32 per share, in the three months ended Sept. 30. That’s up from $1.28 billion, or $1.50 per share, in the same period a year ago.

Adjusted earnings came to $1.76 per share, a penny above what analysts expected, according to Zacks Investment Research.

Revenue fell 10 per cent to $5.75 billion, missing analyst expectatio­ns of $5.8 billion. The company said it brought in less revenue as it switches more stores from company-owned restaurant­s to ones owned by franchisee­s, especially in China and Hong Kong.

Shares of Mcdonald’s Corp., which are up 34 per cent since the beginning of the year, rose $2.27 to $165.52 in early trading Tuesday.

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