- How KW works -
Two members of the leadership team at the new KW Platinum Realty are Ron Birmingham and Melissa Francis. Their positions with the company, Ron as Term Leader responsible for agent growth, productivity and education and Melissa, who as General Manager and Financial Controller, is the financial person, and this points up the kind of corporate structure that internationally has given KW and its some 180,000 agents “the edge” in their business.
“As far as education is concerned,” says Ron, “we like to think that’s one of our strong points.” That’s an understatement. With Keller Williams internationally at the top of its game in training part of the procedure is to develop a training calendar as training in every conceivable aspect of education in this industry is multi-faceted and complete. Set courses are available and training resource people are frequently on-site. In addition, there are the Provincial-sanctioned courses given under the Newfoundland & Labrador Association of REALTORS.
“Our focus,” Ron adds, “is on building the agent’s business, for example, ‘Ignite” is a program which helps a new agent toward 16 sales in one year.”
Melissa notes that part of KW’S successful culture is that it treats its agents as the stakeholders they are. She works with them under a variety of headings - profit/ loss statements, effective presentations and courses leading to better business practices. Ron adds that “we are an open book company assuring agents have a say in how the company is run … as well, we share a portion of our profits with our agents; building passive income is one way to reward and thank our team.”
“We collaborate with agents,” Melissa points out, “one of the many ways is through the Agent Leadership Council where the agents are given a voice in the company operations.”
Attending The Grand Opening event on May 11th., RBC’S Jeff Burton said that The Royal Bank is a proud partner with KW Platinum Realty. For his part, he said “we are seeing some positive trends growing now with builders and REALTORS, so we are anticipating the injection of more life into the local market.” Construction is picking up, Burton added, and the market is encouraged by initiatives to entice first-time home buyers. There is also a Provincial incentive for buyers to consider new homes and energyefficient homes.