Movie theatres face uncertain future
LOS ANGELES — Maryo Mogannam snuck into the Empire theatre in San Francisco with his older cousins to watch “Animal House” when he was 14. He watched most of the James Bond movies at the historic art house and took his wife there on some of their first dates.
The cinema, which had been showing movies since the silent film era, served notice in February that it was permanently closing because of the impact of COVID-19. The marquee is now blank, and cardboard and paper cover the box office window.
“It’s kind of like losing a friend,” said Mogannam, now 57, who owns a retail shipping outlet near the theatre, which had been renamed the Cinearts at the Empire.
As vaccinated Americans emerge from their homes, they also may find their neighborhood theatre is not there to greet them.
An eight-cinema chain in New England said it will not reopen. The same fate hit a Houston art house beloved by director Richard Linklater and, in a shock to Hollywood, more than 300 screens run by Los Angeles-based Pacific Theatres. That includes the Cinerama Dome, a landmark that hosted several red-carpet movie premieres.
Following a year of closures, theatres face deferred rent bills plus media companies’ focus on drawing customers to streaming services. Up to one-fourth of the roughly 40,000 screens in the United States could disappear in the next few years, Wedbush Securities analyst Michael Pachter said.
The National Association of Theatre Owners rejects that estimate, spokesman Patrick Corcoran said, noting that similar dire warnings accompanying the advent of television and the switch to digital screens never came to pass.
Hollywood filmmakers want cinemas to thrive.
“It’s the only place where the art dominates,” said “Avatar” director James Cameron. “When you watch something on streaming, the other people in the room with you are welcome to interject, to pause to go to the bathroom, to text.”
At theatres, “we literally make a pact with ourselves to go and spend two to three hours in a focused enjoyment of the art.”
“For 300 people to laugh and cry at the same time, strangers, not just your family in your house, that’s a very powerful thing,” said Chloe Zhao, Oscar-nominated director of best picture nominee “Nomadland.”
At the Academy Awards on
Sunday, the movie industry will “make a case for why cinema matters,” producer Stacey Sher said. While acknowledging the hardship of the pandemic, “we also have to fight for cinema and our love of it and the way it has gotten us through things,” she said.
About 58 per cent of theatres have reopened in the United States and Canada, most restricted to 50 per cent capacity or less. The biggest operators — AMC, Cinemark and Cineworld — make up roughly half the overall market.
Industry leaders project optimism, forecasting a big rebound after restrictions ease and studios unleash new blockbusters.
Coming attractions include a new Bond adventure, the ninth “Fast & Furious” film, a “Top Gun” sequel and several Marvel superhero movies.
“Avatar 2,” Cameron’s follow-up to the highestgrossing film of all time, is set to debut in December 2022. Some box office analysts predict 2022 ticket sales will hit a record.
Supporters point to late March release “Godzilla vs. Kong,” which brought in roughly US$48.5 million at U.S. and Canadian box offices over its first five days, even though audiences could stream it on HBO Max.